# Juliann Wheeler

> Design Systems Leader @ Shipt

Location: San Francisco, California, United States
Profile: https://flows.cv/juliannwheeler

Product Design Leader with 6+ years of experience growing multi-disciplinary teams (Product Design, Research, Content, and Design Systems). I specialize in design strategy, service design, and design systems.

## Work Experience
### Principal Product Designer, Design Systems & Operations @ Shipt
Jan 2024 – Present | San Francisco, CA

### Senior Product Design Manager, Design Systems @ Gusto
Jan 2019 – Jan 2024 | San Francisco Bay Area
Leading design on Workbench (Gusto's design system)  from zero to one including; vision, strategy, product management, execution, and team operations.

System enablement for 60+ product designers and 200+ engineers including; training, support channels, and contribution models, resulting in high adoption of the system.

Leading cross-functional UX impact through platform design, information architecture, shared experiences, and people management on feature teams outside of design systems.

### Head of User Experience Design @ Esurance
Jan 2018 – Jan 2019 | San Francisco Bay Area
Leading all product design, user research, and content design at Esurance, contributing to an increase in NPS from 33 to 45.

Drove a global experience overhaul and rebrand effort across five customer facing products (web and mobile).

Built the company’s first design system improving design efficiency and consistency across the product suite.

Developed OKRs, operational plan, and budget across Product Design to support business strategy.

### User Experience Design Manager @ Esurance
Jan 2018 – Jan 2018 | San Francisco Bay Area
Scaled a team of 9 UX Designers in three months to serve web and native mobile products.

Upgraded all UX standards and processes including: team norms, working models, design toolkits, UXR playbooks, and human-centered design practices.

Defined a multi-platform product strategy via data driven end-to-end customer journey mapping and research findings.

### Senior User Experience Designer @ Esurance
Jan 2015 – Jan 2018 | San Francisco Bay Area
Design lead on Esurance Mobile (iOS & Android), overseeing the work of the team through the launch of Digital Roadside Assistance and AI driven Photo Claims.

Drove product and UXR strategy (ethnography research, concept validation, and usability studies) supporting numerous product features from ideation to release.

### UI Designer @ CrowdFlower Inc.
Jan 2015 – Jan 2015 | San Francisco Bay Area
Design lead for the initial launch of an AI product aimed at helping data scientists enrich their data models.

Designed brand guidelines for CrowdFlower’s marketing website to support a brand refresh.

Built prototypes for user testing and product demos.

### UI/UX Designer @ LeapFrog
Jan 2008 – Jan 2015 | Emeryville, CA
Designed software applications for award winning educational toys: Scout, Leaptop, Explorer, Tag, and Tag Junior.

Designed web experiences for educational content, learning curriculum, app store, gaming platform, and device management.

Lead designer on global site redesign effort including internationalization (French and English).

Strengthened licensing partnerships with Disney, Viacom, and Dreamworks.


## Education
### BFA in Photography
Brigham Young University


## Contact & Social
- LinkedIn: https://linkedin.com/in/juliannwheeler
- Portfolio: http://www.juliannwheeler.com

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Source: https://flows.cv/juliannwheeler
JSON Resume: https://flows.cv/juliannwheeler/resume.json
Last updated: 2026-04-13