# Julian P. > VP of Product Design @ MNTN Location: Dublin, California, United States Profile: https://flows.cv/julianp As VP of Product Design at MNTN, I lead the development of design systems and oversee product design initiatives to support the company’s ambitious roadmap, both before and after its IPO. I focus on building a cohesive design vision that aligns with MNTN's mission to democratize CTV marketing and make advertising accessible to small businesses. With over 6 years of experience in usability testing, design systems, and design management, I bring a collaborative approach to creating user-centric solutions. My work emphasizes compassionate management, strategic design leadership, and filling operational gaps to drive impactful results for teams and products. ## Work Experience ### VP of Product Design @ MNTN Jan 2024 – Present | Austin, Texas, United States • Leading and building product design across MNTN with vision, filling the gaps, and compassionate management. • Coordinating design strategy for MNTN's aggressive roadmap pre and post IPO as we set out to democratize CTV marketing and make advertising accessible for small businesses. • Leading efforts to introduce a new design system across MNTN's products ### Staff Product Designer @ Dapper Labs Jan 2022 – Jan 2024 | Vancouver, British Columbia, Canada • Lead a team of product designers across multiple products at Dapper Labs, which include NBA Top Shot, NFL All Day and Disney Pinnacle. • Worked across mobile apps and web engineering teams to deliver end-to-end experiences. • Contributed to and created several design system / component libraries across multiple products • Served as the lead Webflow expert, building multiple CMS and marketing sites. ### Senior Product Designer @ Dapper Labs Jan 2021 – Jan 2024 | Vancouver, British Columbia, Canada Worked on the NBA Top Shot, NFL All Day and UFC Strike. ### Lead Product Designer @ Popdog Jan 2019 – Jan 2021 | Santa Monica, CA, United States • Lead efforts in onsite and virtual user testing and user interview sessions • Built and maintained a Figma design system that was developed for our web product • Drove communication and product ideation through rapid design sprints • Delivered user personas, user flows, wireframes, and mockups for product and engineering collaboration • Continually incorporated user research and customer feedback into agile design process ### Senior UX Designer @ Wonder Jan 2018 – Jan 2019 | Venice, California • Hardware & Software User testing • User interviews & data analysis • Prototyping via Marvel, Webflow, and JS • Wire-framing • UI Mockups for TV, Android OS, and web browsers. • User & System Flows • Corporate website Construction / Maintenance • Mailchimp Management and Funnel Analysis ### Lead UX Designer / Product Manager @ UpKeep Maintenance Management Jan 2018 – Jan 2018 | Westwood, California • Synthesized analytic data to determine pain points and feature usage patterns to determine what to improve and pivot the product • Conducted customer interviews and offsites • Performed competitive analysis and market research to determine new roadmap items • Planned sprints with engineering teams and project managed iOS, Android, React FE and BE as well as UI designers via JIRA • Lead and Created UI interfaces alongside junior designers ### Lead Product Designer, UX / UI @ MNTN Jan 2014 – Jan 2018 | Culver City, CA • Lead in planning and conceptualizing solutions to solving user experience needs in the company’s continuously growing line of products. • Specialized in building low to high-fidelity prototypes with an emphasis on functionality and interaction for presentations to internal teams for future products using InVision, Webflow, Framer.js. • Translated designs to documentation via user flows, system flows, site maps, wireframes and design specs via an ever-evolving styleguide using Sketch, Photoshop, Illustrator, Gliffy, and Invision. • Involved with developing process and strategy alongside Product Managers and Engineer Leads. ### UX Designer & Front End Developer @ blend. Jan 2013 – Jan 2014 | los angeles, california • Contributed wireframes, Photoshop UI mock-ups and front-end programming for projects. • Conceptualized, designed, and programed various websites from inception to completion. • In addition to design / dev role, served in various roles in group projects depending on skills needed, including project management, account management, art direction, and branding. ### UI Designer / Front End Developer @ American International Industries Jan 2011 – Jan 2013 | Commerce, CA • Responsible for conceptualizing, UI/UX design • Front-end developing including JQuery, CSS, HTML. • Handled backend duties and database management. • Maintained and administered AII Beauty's product imagery database for over 40 cosmetic brands. ### UI Designer / Front End Developer @ UCF Office of Student Involvement Jan 2009 – Jan 2010 Site-mapped, wire-framed, and served as the front end developer for multiple websites belonging to UCF student organizations. ## Education ### Bachelor of Art in Digital Media University of Central Florida ## Contact & Social - LinkedIn: https://linkedin.com/in/julianpalhof - Portfolio: https://julianpalhof.me --- Source: https://flows.cv/julianp JSON Resume: https://flows.cv/julianp/resume.json Last updated: 2026-04-13