# Julia Pauels

> Founder, PauelsKreative | Brand Identity, Web & Marketing Design for Businesses & Nonprofits | 20+ Years in Creative Leadership

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/juliapauels

I'm Julia Pauels — founder of PauelsKreative and a brand identity designer with over two decades of experience across print, digital, packaging, web, and environmental design.
 
I specialize in two things: building strong, scalable brand identities for new and growing businesses, and stepping in as a dependable senior creative partner for nonprofits and agencies that need structure and execution without added complexity.
 
Whether you're launching something new or elevating what you already have — I bring strategy, clarity, and craft to every project.

## Work Experience
### Founding Creative Director @ CatCrazy™ Inc.
Jan 2024 – Present | California, United States
Developed and established the visual identity of the CatCrazy brand, ensuring consistency across all platforms.
Designed and implemented creative content for social media and email campaigns, aligning with the strategic direction provided by the CMO and founder.
Created user-friendly UI/UX designs for the CatCrazy website, enhancing customer experience and engagement.
Designed all product packaging, ensuring it reflects the brand's identity and appeals to the target audience.

### Founder & Lead Creative @ PauelsKreative
Jan 2023 – Present | Concord, CA
Collaborated with a diverse range of clients from various industries to create memorable and impactful logos and develop brand identities, producing marketing materials, such as stationery, business cards, postcards, brochures, and websites.

Assisted established healthcare IT companies, such as XSOLIS, Concord Technologies, and DrFirst in creating on-brand materials, including sales sheets, ads, infographics, and presentations.

### Fractional Creative Director @ Bath Sorbet
Jan 2016 – Present | Yukon, OK
Designed brochures that showcased the array of product offerings.

Produced eye-catching packaging for seasonal items, events, and subscription boxes.

Created store signage solutions, amplifying the brand’s identity and fostering an immersive in-store experience.

### Creative Director (Contract) @ Mom Bomb
Jan 2024 – Jan 2025 | Massachusetts, United States
Rejuvenated and elevated company brand and built brand guidelines.
Created advertising and other marketing materials.
Collaborated on packaging and product display options

### Senior Design Manager @ DrFirst, Inc.
Jan 2019 – Jan 2023 | Rockville, MD
Managed a team of creatives, cultivating innovation and on-time project delivery. 

Shaped and executed DrFirst’s brand identity, boosting recognition through cohesive design elements.

Created immersive tradeshow booths that showcased products effectively and mirrored the brand’s essence.

Produced a wide range of marketing collateral, including sales sheets, brochures, infographics, and digital/print advertisements.

Designed captivating visuals for social platforms, driving engagement and expanding the brand’s online presence.

### Product Marketing Manager, Patient Innovations @ DrFirst, Inc.
Jan 2016 – Jan 2019 | Rockville, MD
Crafted persuasive marketing materials, blending visuals and copy to communicate product value and benefits.

Created compelling presentations for internal and external stakeholders, including Pharma clients.

Produced videos and animations, to simplify intricate ideas and enhance storytelling.

### Freelance Graphic Designer @ Julia Pauels - Graphic Designer
Jan 2000 – Jan 2023 | San Francisco Bay Area
Crafted seamless video experiences for the Blue Shield of California Website.

Collaborated with a diverse range of clients from various industries to create memorable and impactful logos and develop brand identities, producing marketing materials, such as stationery, business cards, postcards, brochures, and websites.

### Senior Graphic & Multimedia Designer @ West Office Exhibition Design
Jan 2004 – Jan 2015 | Oakland, California, United States
Designed impactful large-scale visuals for science and history museum exhibits.

Crafted seamless user experiences within interactive exhibits by leading UI/UX design from wireframing and prototyping to final implementation.

Enhanced exhibit immersion with video and audio elements to create informative and captivating multimedia experiences.

Managed junior designers and contractors, fostering a collaborative environment and ensured timely project completion.

Designed compelling presentations and competition/RFQ materials that effectively communicated design concepts and contributed to project success.

### Graphic Design Intern @ GrafcoSF
Jan 2002 – Jan 2002 | San Francisco, California, United States
Design print graphics and websites.

### Graphic Design Intern @ RCS Worldwide
Jan 2000 – Jan 2000 | White Plains, NY
Design user interfaces for radio scheduling software

### Media Intern @ Pro Film Team
Jan 1996 – Jan 1997 | Freiburg, Baden-Württemberg, Germany
Assist in video and photo shoots, design user interfaces and produce interactive media


## Education
### Diploma (B.S.) in Computer Science in Media
Hochschule Furtwangen

### Film and Broadcast & Electronic Engineering
San Francisco State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/julia-pauels
- Portfolio: https://juliapauels.my.canva.site/
- Portfolio: https://pauelskreative.com/

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Source: https://flows.cv/juliapauels
JSON Resume: https://flows.cv/juliapauels/resume.json
Last updated: 2026-04-13