Led a multi-year transformation of RingCX into a unified omnichannel enterprise platform, consolidating voice, digital, and supervisory workflows into a single operational model.

Key Responsibilities

— Owned end-to-end UX strategy across agent, supervisor, and customer-context workflows

— Designed scalable multi-channel interaction systems for enterprise contact centers

— Defined unified operational architecture reducing context fragmentation

— Partnered with product, engineering, QA, and enterprise clients to drive validation and rollout

— Contributed to design standards and mentored designers across the team

Impact

— Reduced context loss across channels, improving agent efficiency and resolution speed

— Enabled unified omnichannel workflows across enterprise clients

— Established scalable UX foundations supporting long-term platform evolution

Core Expertise

Enterprise UX · Omnichannel Systems · Complex Workflows · B2B Platform Design · Design Strategy

Led UX for monetized, regulation-heavy financial flows within a consumer fintech application.

Key Responsibilities

— Designed internalized insurance renewal and fine payment flows

— Built automated fine dispute functionality with document generation

— Owned UX across compliance-sensitive product initiatives

— Partnered with legal, business, and engineering to ensure regulatory alignment

Impact

— Replaced external services with seamless internal product experiences

— Reduced support complaints through automation and improved clarity

— Increased revenue through optimized monetized flows

Core Expertise

Fintech UX · Monetization Flows · Compliance UX · Complex Systems Simplification

Designed a zero-to-one on-demand hiring platform, translating a complex offline staffing model into a scalable digital product.

Key Responsibilities

— Co-defined dual-platform architecture (Employer Web + Android App for Workers)

— Designed real-time shift-based hiring workflows

— Simplified verification and legal constraint processes

— Collaborated with business, legal, and engineering to shape product strategy

Impact

— Delivered scalable product foundation

— Attracted investor interest

— Selected for 500 Startups accelerator

Core Expertise

Zero-to-One Products · Marketplace UX · Workflow Automation · Product Architecture

Redesigned and revitalized a legacy entertainment product lacking UX strategy and design system.

Key Responsibilities

— Conducted user research and feedback analysis

— Rebuilt design system across iOS, Android, and Web

— Redesigned onboarding and engagement flows

— Strengthened UX writing and product identity

Impact

— +15% increase in user activity

— +18% increase in advertising revenue

— Extended session duration through engagement redesign

Core Expertise

Product Redesign · Growth UX · Design Systems · User Research & Behavioral Insights · Monetization Optimization · Cross-Platform UX (iOS, Android, Web)

Worked on large-scale consumer digital products, collaborating with major platforms including hh.ru (leading HR and talent management service in Russia) and WallpapersCraft (#1 wallpapers service across multiple East Asian markets).

Key Contributions

— Contributed to UX improvements for HR and talent management services

— Delivered production design across high-traffic consumer applications

— Worked 4,000+ hours on WallpapersCraft, supporting a top-ranked mobile product

Impact

— Improved usability and engagement across large user bases

— Gained deep experience working with mature consumer-scale products

Core Expertise

High-Traffic Consumer UX · Production-Scale Design · Cross-Team Collaboration · Growth-Oriented Interfaces