# Julia Postnova

> Senior Product Designer

Location: San Jose, California, United States
Profile: https://flows.cv/juliapostnova

Senior Product Designer with 12+ years of experience building complex B2B and B2C products where UX directly drives business outcomes. I specialize in end-to-end product design, systems thinking, and workflow-heavy platforms — from zero-to-one marketplaces to enterprise omnichannel contact centers. My focus goes beyond interface design to product architecture, cross-channel coherence, and measurable impact.

## Work Experience
### Senior Product Designer @ RingCentral
Jan 2021 – Jan 2024 | Belmont, CA
Led a multi-year transformation of RingCX into a unified omnichannel enterprise platform, consolidating voice, digital, and supervisory workflows into a single operational model.

Key Responsibilities
— Owned end-to-end UX strategy across agent, supervisor, and customer-context workflows
— Designed scalable multi-channel interaction systems for enterprise contact centers
— Defined unified operational architecture reducing context fragmentation
— Partnered with product, engineering, QA, and enterprise clients to drive validation and rollout
— Contributed to design standards and mentored designers across the team

Impact
— Reduced context loss across channels, improving agent efficiency and resolution speed
— Enabled unified omnichannel workflows across enterprise clients
— Established scalable UX foundations supporting long-term platform evolution

Core Expertise
Enterprise UX · Omnichannel Systems · Complex Workflows · B2B Platform Design · Design Strategy

### Senior Product Designer @ Rosfines
Jan 2020 – Jan 2021 | Moscow, Russia
Led UX for monetized, regulation-heavy financial flows within a consumer fintech application.

Key Responsibilities
— Designed internalized insurance renewal and fine payment flows
— Built automated fine dispute functionality with document generation
— Owned UX across compliance-sensitive product initiatives
— Partnered with legal, business, and engineering to ensure regulatory alignment

Impact
— Replaced external services with seamless internal product experiences
— Reduced support complaints through automation and improved clarity
— Increased revenue through optimized monetized flows

Core Expertise
Fintech UX · Monetization Flows · Compliance UX · Complex Systems Simplification

### Senior Product Designer @ Wibedo
Jan 2019 – Jan 2019 | Moscow, Russia
Designed a zero-to-one on-demand hiring platform, translating a complex offline staffing model into a scalable digital product.

Key Responsibilities
— Co-defined dual-platform architecture (Employer Web + Android App for Workers)
— Designed real-time shift-based hiring workflows
— Simplified verification and legal constraint processes
— Collaborated with business, legal, and engineering to shape product strategy

Impact
— Delivered scalable product foundation
— Attracted investor interest
— Selected for 500 Startups accelerator

Core Expertise
Zero-to-One Products · Marketplace UX · Workflow Automation · Product Architecture

### Product Designer @ FunCorp
Jan 2018 – Jan 2019 | Penza, Russia
Redesigned and revitalized a legacy entertainment product lacking UX strategy and design system.

Key Responsibilities
— Conducted user research and feedback analysis
— Rebuilt design system across iOS, Android, and Web
— Redesigned onboarding and engagement flows
— Strengthened UX writing and product identity

Impact
— +15% increase in user activity
— +18% increase in advertising revenue
— Extended session duration through engagement redesign

Core Expertise
Product Redesign · Growth UX · Design Systems · User Research & Behavioral Insights · Monetization Optimization · Cross-Platform UX (iOS, Android, Web)

### Middle UI/UX Designer @ Eastwood lab
Jan 2017 – Jan 2018 | Penza, Russia
Worked on large-scale consumer digital products, collaborating with major platforms including hh.ru (leading HR and talent management service in Russia) and WallpapersCraft (#1 wallpapers service across multiple East Asian markets).

Key Contributions
— Contributed to UX improvements for HR and talent management services
— Delivered production design across high-traffic consumer applications
— Worked 4,000+ hours on WallpapersCraft, supporting a top-ranked mobile product

Impact
— Improved usability and engagement across large user bases
— Gained deep experience working with mature consumer-scale products

Core Expertise
High-Traffic Consumer UX · Production-Scale Design · Cross-Team Collaboration · Growth-Oriented Interfaces

### Middle UX/UI Designer @ Onlinebees
Jan 2016 – Jan 2017 | Penza, Russia
Designed e-commerce platforms and brand identities for small and mid-sized businesses.

Key Contributions
— Designed 10+ e-commerce websites end-to-end
— Developed brand identities and visual systems
— Delivered scalable digital storefronts aligned with business goals

Core Expertise
E-commerce UX · Branding Systems · Conversion-Focused Interfaces · SMB Digital Products

### Junior UX/UI Designer @ Plus One Dev.
Jan 2015 – Jan 2016 | Penza, Russia
Designed e-commerce platforms and brand identities for small and mid-sized businesses.

Key Contributions
— Designed 10+ e-commerce websites end-to-end
— Developed brand identities and visual systems
— Delivered scalable digital storefronts aligned with business goals

Core Expertise
E-commerce UX · Branding Systems · Conversion-Focused Interfaces · SMB Digital Products

### Interfaces and Graphic Designer @ Freelance
Jan 2013 – Jan 2015
Built a broad foundation across web, branding, and digital product design, working on 20+ diverse projects.

Key Contributions
— Delivered websites, landing pages, and brand identities
— Collaborated directly with founders and small businesses
— Accumulated 10,000+ hours of hands-on production experience

Core Expertise
Foundational UX/UI · Client-Facing Collaboration · Rapid Execution · Visual Communication


## Education
### Master of Science in Architecture & Environmental Design in Environmental Design
Penza State University of Architecture and Construction


## Contact & Social
- LinkedIn: https://linkedin.com/in/juliapostnova
- Portfolio: https://juliapostnova.com/

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Source: https://flows.cv/juliapostnova
JSON Resume: https://flows.cv/juliapostnova/resume.json
Last updated: 2026-04-13