# Julia Purcell

> Senior Product Designer

Location: San Francisco, California, United States
Profile: https://flows.cv/juliapurcell

At AMP Agency, our commitment to crafting intuitive consumer-facing experiences for Apple Retail Online has been a pivotal aspect of my tenure as a Senior Product Designer. My expertise in Sketch and InVision, coupled with a robust approach to wireframing, enable our team to deliver innovative solutions that resonate with users.

The journey in design has been enriched by a deep understanding of user experience, where ideation and prototyping are not just tasks but passions that drive each project forward. With every interface and application, the goal remains clear: to create seamless and engaging digital landscapes that both enhance user satisfaction and meet business objectives.

## Work Experience
### Senior Product Designer @ AMP Agency
Jan 2021 – Jan 2025 | San Francisco Bay Area
Embedded at Apple Retail Online via Amp Agency. Working across consumer-facing experiences and internal applications.

### Senior Product Designer @ Mercato
Jan 2021 – Jan 2021

### Product Designer @ Mercato
Jan 2020 – Jan 2021

### Product Designer @ Even Financial
Jan 2019 – Jan 2020

### Product Designer (Product Lead) @ MakeCents
Jan 2018 – Jan 2019 | Greater New York City Area

### UX/UI Consultant @ INPENSA
Jan 2017 – Jan 2018 | Edison, New Jersey
+ Working to reduce the number of clicks to enter or manipulate data on the enterprise software as well as improving data layout and aesthetics for the product used by Fortune 500 and Fortune 1000 companies
+ Developing a new style guide, conducting stakeholder interviews, and creating a prototype in Sketch and InVision for developers to implement at the completion of the project

### User Experience Design Immersive | UX/UI Designer @ General Assembly
Jan 2017 – Jan 2018 | Greater New York City Area
+ Researching on user behaviors, and collecting data based on interviewing targeted users
+ Prioritizing features from competitive & comparative analysis, and creating persona from user data
+ Hand-sketching, digital wireframing with Sketch
+ Rapid prototyping with invision and creating interactive animation by using flinto
+ Fluently and clearly presenting the whole design process to stakeholders
+ Heuristic evaluation on the current existing websites and mobile apps

### Associate @ L.E.K. Consulting
Jan 2016 – Jan 2017 | New York, New York

### Product Intern @ Lingua.ly
Jan 2015 – Jan 2016 | Tel Aviv Area, Israel

### Summer Associate @ L.E.K. Consulting
Jan 2014 – Jan 2014


## Education
### Bachelor's Degree in Economics
Stanford University

### Graphic Design / Typography
School of Visual Arts

### User Experience Design Immersive
General Assembly

### Lakeside School


## Contact & Social
- LinkedIn: https://linkedin.com/in/juliaclairepurcell

---
Source: https://flows.cv/juliapurcell
JSON Resume: https://flows.cv/juliapurcell/resume.json
Last updated: 2026-04-13