A data-informed designer specializing in systems thinking and growth optimization, translating complex, high-ambiguity problems into scalable product architectures and high-conversion user experiences. • Evolved global design systems at WMG, driving a ~40% uplift in engineering efficiency through modular frameworks.

Experience

Warner Music GroupProduct Designer

2024 — Now

Designing Songkick and a superfan app for Ed Sheeran. Bringing artists and music fans closer together by architecting delightful experiences across iOS, Android, and Web for millions of users.

CultureSuiteProduct Designer

2023 — 2024

A specialized SaaS platform catering to the arts and culture sector. Transforming complex user needs into intuitive and elegant workflows at scale.

After DigitalDesigner

2021 — 2024

Designing primary checkout and booking flows for international clients in the arts and culture sector like The Roundhouse and The Old Vic, focusing on reducing friction and maximizing transactional confidence.

After DigitalJunior Designer

2019 — 2021

Glasgow, United Kingdom

TRC.Inspiring Digital Leaders Intern

2019 — 2019

Glasgow, United Kingdom

Education

University of Glasgow

Experience

Education

Master of Arts - MA