Managed design contractors and defined the branding of BabyPeek, establishing a unique market presence and contributing to a cohesive user experience. Collaborated cross-functionally with engineering, marketing, and leadership to align product vision with business goals, delivering a seamless user experience and a market-ready product.

Acquired an in-depth understanding of the healthcare billing system and designed an unprecedented payment experience end-to-end, resulting in a $20 increase in ASP.

Pioneered the integration of AI tools like ChatGPT and Midjourney into design processes, streamlining operations and fostering innovative solutions in user research, marketing, and product development.

Spearheaded the design and research of all B2B and B2C products that led Jane Technologies to grow from an A-round startup to a Series C raise of $125M and 12x valuation.

Enhanced the checkout flow, resulting in a 111% conversion increase and a 13x growth in Growth Merchandise Volume (GMV) within a year.

Established UX research as a core discipline. Led strategic research to identify novel product opportunities and advocated research findings through written reports and in-person presentations.

Built and scaled the design team by recruiting, interviewing, and hiring top talent. Developed a comprehensive onboarding journey, fostering a culture of design excellence.

Cultivated a design-first culture by advocating user-centered design principles and leading design thinking workshops, significantly enhancing the overall product development process.

Defined high-level product strategy and design vision, generated new product directions and ideas based on user research, and created low-fidelity wireframes and high-fidelity visual designs.

Directed design projects in desktop, mobile web, native iOS, and Android apps, creating micro-interactions to enhance user experience.

Developed hypothesis from customer research, formulated goals, and designed testable features for Yahoo View, increased click-through rate on hero image by 214%, and drove Yahoo View’s monthly active users to 10M, the highest recorded number.

Led projects to revamp interface and designed aesthetic appeal of commenting system utilized by Yahoo, added social networking features in user profiles, and introduced micro-interactions to improve the usability of the system for 700M monthly active users.

Acted as project manager for a team of 4 front-end engineers and one back-end engineer, oversaw