# Julia Wang > Product Design at Meta Location: Mountain View, California, United States Profile: https://flows.cv/juliawang Entrepreneurial spirit Product Designer with a proven track record of bringing ideas into live products, designing end-to-end user experience, and overseeing project implementation and delivery. Able to communicate effectively with a point of view, backed up by qualitative and quantitative evidence. Recognized for bringing a website from ideation to live in 30 days and developing design patterns from the ground up. Comfortable working without guidelines in fast-paced environments. I can be contacted directly via LinkedIn or at Julia@juliawang.net Specialties: A/B testing | Adobe Illustrator | Adobe Photoshop | Adobe XD | Atomic Design Principles | Axure | Balsamiq | Card Sorting | Contextual Inquiries | CSS | Design Thinking | Figma | Google Design Sprint | Heat Map | HTML | Information Design | Interaction Design | Interviews | JavaScript | Personas | Principal | Product Thinking | Rapid Prototyping | Sketch | SQL | Surveys | Usability testing | User journey | User Research | Web, Mobile Web & Native App Design ## Work Experience ### Product Designer @ Meta Jan 2024 – Present | Menlo Park, California, United States ### Lead Product Designer @ BillionToOne Jan 2022 – Jan 2024 | Menlo Park, California, United States • Led design and product management for BabyPeek, a consumer-facing e-commerce genetic product, from concept to launch (0 to 1). Achieved product-market fit through comprehensive user research, A/B testing, and strategic feature rollouts. Spearheaded lifecycle marketing strategies, pricing experiments, and an optimized checkout experience, driving a 75% increase in conversion rate, a $5 boost in average selling price (ASP), and a 4.75/5-star user satisfaction rating. • Managed design contractors and defined the branding of BabyPeek, establishing a unique market presence and contributing to a cohesive user experience. Collaborated cross-functionally with engineering, marketing, and leadership to align product vision with business goals, delivering a seamless user experience and a market-ready product. • Acquired an in-depth understanding of the healthcare billing system and designed an unprecedented payment experience end-to-end, resulting in a $20 increase in ASP. • Pioneered the integration of AI tools like ChatGPT and Midjourney into design processes, streamlining operations and fostering innovative solutions in user research, marketing, and product development. ### Lead Designer @ Jane Technologies, Inc. Jan 2020 – Jan 2022 | Santa Cruz, California, United States As a Design Lead at Jane Technologies, I foster the design culture and impact the leadership team to make user-centered products by establishing research as a discipline. • Spearheaded the design and research of all B2B and B2C products that led Jane Technologies to grow from an A-round startup to a Series C raise of $125M and 12x valuation. • Enhanced the checkout flow, resulting in a 111% conversion increase and a 13x growth in Growth Merchandise Volume (GMV) within a year. • Established UX research as a core discipline. Led strategic research to identify novel product opportunities and advocated research findings through written reports and in-person presentations. • Built and scaled the design team by recruiting, interviewing, and hiring top talent. Developed a comprehensive onboarding journey, fostering a culture of design excellence. • Cultivated a design-first culture by advocating user-centered design principles and leading design thinking workshops, significantly enhancing the overall product development process. ### Sr. Product Designer @ Jane Technologies, Inc. Jan 2019 – Jan 2020 | Santa Cruz, CA ### Sr. Product Designer @ Yahoo Jan 2017 – Jan 2019 | Sunnyvale As a Sr. Product Designer at Yahoo, I delivered high-quality designs that strengthened the Yahoo brand. • Defined high-level product strategy and design vision, generated new product directions and ideas based on user research, and created low-fidelity wireframes and high-fidelity visual designs. • Directed design projects in desktop, mobile web, native iOS, and Android apps, creating micro-interactions to enhance user experience. • Developed hypothesis from customer research, formulated goals, and designed testable features for Yahoo View, increased click-through rate on hero image by 214%, and drove Yahoo View’s monthly active users to 10M, the highest recorded number. • Led projects to revamp interface and designed aesthetic appeal of commenting system utilized by Yahoo, added social networking features in user profiles, and introduced micro-interactions to improve the usability of the system for 700M monthly active users. • Acted as project manager for a team of 4 front-end engineers and one back-end engineer, oversaw development process using Agile methodology, led sprint planning, daily standup, and sprint retro, defined acceptance criteria, collaborated with lead engineer, and determined technical feasibility. ### User Experience Interaction Designer @ Hewlett Packard Enterprise Jan 2016 – Jan 2017 | Sunnyvale, CA At HP Enterprise, I led the UX practice and guided developers to implement design details. • Led design workshops using Google Design Sprint methodology, resulting in faster iterations and more efficient team collaborations. • Increased consistency across design and development through the creation and implementation of an online pattern library with atomic design principles. • Conducted user research to understanding needs and prioritize design, development, and content initiatives, analyzed qualitative and quantitative evidence attained through interviews, surveys, card sorting, usability testing, and personas. • Measured product metrics by monitoring Google Analytics, A/B testing, heat maps and email marketing campaigns. • Designed and created the spin-off company homepage, sitemap, information architecture, and website navigation to host the organization's products with revenue valued at $4.4B. • Set design vision and product development process for tech media catering to development and tech professionals, implemented features and core pages, efforts generated 9M monthly active users. ### UX Interaction Designer @ Tremor Video Jan 2014 – Jan 2016 | Boston, MA • Identified and analyzed user needs and business challenges throughout complex digital advertising workflows and designed clean, professional, and consistent interfaces catering to the aesthetic expectations of advertisers. • Created interface designs for Demand Side Platform (DSP), including dashboard, data visualization, report builder, campaign creations, and list pages. ### User Experience Designer / Information Architect @ Sapient Global Markets Jan 2012 – Jan 2014 | Boston, MA • Created product features focused on workflow efficiencies and maintenance cost reduction, established project plans identifying key milestones, and created weekly presentations for review with clients’ CTOs and senior executives. • Designed and migrated desktop trading application for financial services company with $700 billion under management, application placed, tracked, and fulfilled trading orders. ### Information Architect, User Experience @ Discovery Communications Jan 2011 – Jan 2012 | Silver Spring, MD • Designed an online streaming platform and optimized its search engine functions. ### Technical Support Specialist @ GlobalNet Services, Inc. Jan 2009 – Jan 2010 | Rockville, MD Founded in 1995, GlobalNet Services, Inc. is a fast-growing, award-winning information technology firm specializing in Software Engineering, Business Intelligence, Systems Engineering and Integration, Web Portals and Content Management Systems, Enterprise Search, Geospatial Information Systems (GIS), Remote and Telework Solutions, and Hosting and Cloud Services. • Oversaw 1000+ accounts of an online submission system providing online and remote technical assistance. • Updated and maintained the Food and Drug Administration (FDA) website with web content management system. • Set quality assurance compliance objectives for web content and successfully achieve quality targets • Ensured proper ticket management and resolution, using accepted FDA standards and procedures. • Remediated PDF documents to Federal Section 508 Web standards. ## Education ### Master in Information Management University of Maryland ### BA in Economics University of Maryland ## Contact & Social - LinkedIn: https://linkedin.com/in/hi-julia - Website: http://www.juliawang.net --- Source: https://flows.cv/juliawang JSON Resume: https://flows.cv/juliawang/resume.json Last updated: 2026-02-23