# Julie Baum > Senior Product Designer at Kohl's Location: San Francisco, California, United States Profile: https://flows.cv/juliebaum I love to create things. Whether it's communities, products, or experiences, I truly thrive when figuring out what people need, and solving the puzzle of how to best support them. As a user experience designer, I focus on a holistic people-centered approach, evaluating the needs and desires of both the clientele and the business to find the optimal solutions. What sets me apart: • Product management experience • Empathetic approach to understanding user needs • Strong foundation in visual design fundamentals • Thrive in a fast-paced, results-driven environment • Excellent communication and presentation skills Skills: • Research (Usability, Competitive/Comparative) • Wireframing • Prototyping • Strategic Planning • Roadmapping and Project Management • Collaboration and Team Building • Clear and concise written and verbal communication Tools: • Adobe Creative Suite (Photoshop, Illustrator, InDesign) • Sketch 3 • InVision • Figma • HTML/CSS • Research products including Google Analytics, Adobe Analytics, ComScore, Nielsen • Optimizely • Moat ## Work Experience ### Senior Product Designer @ Kohl's Jan 2021 – Present ### UX Design & Research Contractor @ Bopsidy Jan 2017 – Jan 2021 | San Francisco Bay Area Bopsidy is a social platform for the dance community • Design the on-boarding and editing flow for the creation of new profile pages • User research including surveys and interviews to inform site architecture and navigation • Development of new features and admin tools ### Freelance Contractor @ Hogarth Worldwide @Apple Jan 2020 – Jan 2020 | Sunnyvale, California, United States UI localization for new product launch. ### Senior Product Designer @ Pivotal Software, Inc. Jan 2019 – Jan 2019 | San Francisco As a member of the Internal Products & Services team, I focused on applying Pivotal Labs’ methodology, encompassing an agile, lean, collaborative and iterative approach to intra-organizational challenges in staffing, data collection, data mapping and financial forecasting. ### UX Consultant @ Honeydue Jan 2018 – Jan 2018 Honeydue is a finance app for couples • Qualitative and quantitative research to measure attitudes and actions around financial communication • Designed and user tested prototypes to deliver optimal solution ### Freelance Contractor @ Hogarth Worldwide @Apple Jan 2018 – Jan 2018 | Sunnyvale, CA UI localization for new product launch. ### UX Design & Research Consultant @ Groupmuse Jan 2018 – Jan 2018 | San Francisco Bay Area Groupmuse is a platform to build community through classical music house parties • Tested, iterated and refined a new mobile app prototype: simplified and clarified registration and onboarding, expanded navigation functionality, added delight to payment process • User research informed plan to encourage repeat attendance and hosting ### Sr. Product Manager, Ads and Analytics - Rotten Tomatoes, Flixster and Fandango @ Rotten Tomatoes Jan 2013 – Jan 2017 | San Francisco Bay Area - Sr. Product Manager, Ad Products and Analytics, 2016-2017 - Product Manager, Ad Products, 2013-2016 (Fandango acquired Flixster/Rotten Tomatoes in 2016) Design: Designed and produced custom ad solutions for paid sponsorships on Rotten Tomatoes, Flixster and Fandango desktop, mobile web and app. Product: Tested and integrated multiple new indirect ad partners, resulting in 4x increase in indirect revenue. Implemented new formatting, resulting in improved ad viewability metrics from under 50% to above 85%. Prioritized updates to ad systems, new technology partners, and analytics platform integrations. ### Director Of Sales Marketing - Rotten Tomatoes and Flixster @ Rotten Tomatoes Jan 2009 – Jan 2013 | San Francisco Bay Area - Director, Sales Marketing, 2011-2013 - Associate Director, Sales Marketing, 2009-2011 (Flixster acquired Rotten Tomatoes in 2010, WB acquired Flixster/Rotten Tomatoes in 2011) Managed cross-country team of 6 Sales Marketing Managers in responding to incoming RFPs and outgoing pitch decks. Developed custom ad programs, produced marketing materials and supporting research for cross-country sales team of 8 Account Execs. ### Sr. Manager, Sales Development and Ad Operations @ Flixster Jan 2007 – Jan 2009 | San Francisco Bay Area - Sr. Manager, Sales Development and Ad Operations, 2008-2009 - Manager, Ad Operations, 2007 Built the Ad Operations and Sales Development departments as we grew to a team of seven, including: development of department training materials and training of new employees; creation of systems and procedures. Managed the entire sales process from idea generation through final reporting including: new ad product ideation; timeline and project management; media planning with mock-ups and supporting research. ### Freelance Graphic Designer @ Self Employed Jan 2005 – Jan 2008 Created web and print marketing design solutions for various clients including: Aqua Restaurant; Art Street Theatre; Crowded Fire Theater Company; Learn, Heal, Return Rehabilitation; inky- dinky.com, RateLocal.com; Rough and Tumble Theater; Theatre Bay Area ### Managing Director, Board Member @ Crowded Fire Theater Company Jan 1997 – Jan 2008 | San Francisco Bay Area Helped create small theater company, which was dedicated to new work and under-represented playwrights. In my time there, we grew the company to a budget of over $100,000 with 3 paid staff, and produced more than 20 plays, including world premiers and commissions. We also grew from a fiscally-sponsored project into a 501c3 non-profit, where I served as one of the original board members. We secured funding from many foundations, including the NEA, won numerous awards, and employed over 300 artists. ### Hedge Fund Administrator @ Marion Advisory Partners LLC Jan 2000 – Jan 2005 Designed and oversaw all aspects of the fund administration, from client services to legal compliance, for a hedge fund manager who was formerly a client of mine at Bear Stearns. ### Client Integration Manager, Prime Brokerage @ Bear Stearns & Co. Jan 1996 – Jan 2000 Client Integration Mgr 6/99 – 1/00, Relationship Mgr 10/96 – 5/99, Cashier 6/96 – 9/96 After several years where I served as the primary liaison for 40 hedge fund managers, I identified a gap in the user experience when we brought new clients into the firm. I then created a new position to focus on on-boarding new clients, to ensure they had a smooth transition with proprietary systems training, account creation, and our trade/reporting technologies ## Education ### B.A. in English, Drama, Social Studies University of Michigan ### User Experience Design Immersive General Assembly ### Extention Certificate in Interactive and Graphic Design University of California, Berkeley ### M.A. program in Theater History and Criticism Kent State University ## Contact & Social - LinkedIn: https://linkedin.com/in/julie-baum - Portfolio: http://www.juliebaum.com - Portfolio: http://www.crowdedfire.org --- Source: https://flows.cv/juliebaum JSON Resume: https://flows.cv/juliebaum/resume.json Last updated: 2026-04-13