# Julie Baumhardt

> Womenswear, Kidswear + Product Design

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/juliebaumhardt

Highly-analytical and data-driven Apparel and Product Designer for well-known global and iconic brands, specializing in Womenswear & Kidswear. Throughout my career, I have propelled brands forward with cohesive, impactful and playful collections that innovate and excite consumers, fortify brand DNA and drive meaningful revenue growth, year-over-year.



Notable past results:

- Strategized and executed multi-million dollar Key Item programs for major US retailers for Nautica Girl

- Expanded Converse brand presence in China, resulting in a 350% increase in apparel sales YOY

- Contributed to $1B annual sales per year at Gymboree

- Launched brand ‘Crazy8’ by Gymboree in 2008 with 1 store, expanding to 330 stores by 2013 w/ $1M sales per store per year



Specialties:

-Global and US Kidswear & Kids Product Markets

-Brand Launch | Expansion | Reset

-Licensing

-Storytelling via campaign + content development

-Consumer focus groups for razor-sharp insight

-Color + Trend Forecasting

-Brand Strategy

-Digital Marketing

-Merchandising

## Work Experience
### Design Lead - Womenswear @ PAR Apparel (formerly Byer California)
Jan 2024 – Present | San Francisco, CA

### Senior Design Manager | Nautica Kids @ Centric Brands Inc.
Jan 2017 – Jan 2020 | New York, New York

### Senior Designer | Converse Kids @ Haddad Brands
Jan 2014 – Jan 2017 | New York, New York

### Designer | Gymboree @ Gymboree
Jan 2006 – Jan 2013 | San Francisco, CA


## Education
### Bachelor of Arts - BA in Communication and Media Studies
University of Colorado Boulder

### Master of Arts - MA in Fashion/Apparel Design
FIDM

### Carondelet High School


## Contact & Social
- LinkedIn: https://linkedin.com/in/juliebaumhardt
- Portfolio: http://www.juliebaumhardt.com

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Source: https://flows.cv/juliebaumhardt
JSON Resume: https://flows.cv/juliebaumhardt/resume.json
Last updated: 2026-04-13