# Julie Costello > Senior UX Designer | Ex-Meta Location: San Francisco Bay Area, United States Profile: https://flows.cv/juliecostello An experienced, curious, and versatile digital product designer with over 7 years of experience. Proven track record of leading design initiatives that drive innovation and growth in big tech like Meta to dynamic startups. Currently, I lead design for Albertson’s AI-powered search and browse experience. Previously, - Designed for three billion people at Meta across both business and consumer products - Created personalized shopping experiences at Wellio - Delivered Macy’s first AI chatbot I love turning chaos into order. My experiences tackling tough challenges have honed my skills in problem discovery, strategy, and execution while fostering alignment with cross-functional partners. ## Work Experience ### Designer @ JwangDesign Jan 2025 – Present ### UX Design Career Mentor (Volunteer) @ adplist.org Jan 2022 – Present • Mentor designers with portfolio reviews and career advice ### Senior UX Designer @ Albertsons Companies Jan 2023 – Jan 2025 Building AI Search & Browse experience ### Product Designer @ Meta Jan 2021 – Jan 2023 • Accelerated app developer onboarding time by 65% (reduced it by 2 weeks) by streamlining the user flow, communication, and milestones • Delivered a 110% improvement in video ad click-to-play by redesigning the ad format and with a new design system • Implemented a new app developer subscription feature that boosted app developer acquisition and retention ### Product Designer - AI/ML @ wellio (acquired) Jan 2020 – Jan 2021 | San Francisco Bay Area Wellio's mission is to use artificial intelligence to create personalized recipes for you based on what you have searched, what you have purchased, and what is left in your fridge. It was acquired by Kraft and Heinz. • Boosted user retention by 260% by designing a new shopping list experience with AI-powered personalization • Overhauled the information architecture to enable personalization and boost engagement ### Product Designer @ Macy's Jan 2018 – Jan 2020 | San Francisco Bay Area • Designed Macy’s Credit Card acquisition banners on the path of purchase, which estimated to increase $50 million in revenue annually. Coordinated and collaborated with cross-functional teams and 3rd party vendors to achieve business and user goals. • Designed AI chatbot experience that deflected 40% of inbound support requests, improving resolution time and saving tens of millions of dollars in call center expenses • Delivered $20M in savings by designing an easy, self-serve order modification experience Projects: Virtual Agent, Order Modification, Credit Card Acquisition Banners, Amex Offers ### Product Designer @ Freelancer Jan 2015 – Jan 2018 | Internet • RockIQ -- Designed client’s first end-to-end AI stock aggregation web app. Took conceptual ideas and turned them into visual interactive prototypes, sketch artboards, and brand guide to achieve MVP within 8 weeks. • Wetravel -- Developed a payment platform for 15,000 vendors and organizers to increase engagement and revenue. Conducted user research and testing, created task flows, UI sketches, wireframes and prototypes. • Spatial Canvas -- Created the discovery feature for an AR iOS app to optimize user interaction. Took ownership on research and UI/UX prototype. • Grace Karin -- Launched its first fashion e-commerce site. Provided design and marketing consultation for over 50+ products. • Dobot - Provided design consultation for its kickstarter campaign which raised over $615K within 50 days. • Shenzhen Entrepreneur Group - Developed and managed the non-profit educational website and marketing materials that attracted over 500 entrepreneurs attendance in the courses of 10 weeks. • Codeybot - Worked along with CEO to create end-to-end product market fit, which raised over $125k. ### Designer + Co-Owner @ JMW Fashion Jan 2014 – Jan 2017 • Led website design, SEO marketing, operations, sales, vendor relationships, and customer service ### Architectural Lighting Designer @ Auerbach Pollock Friedlander | Auerbach Glasow Jan 2014 – Jan 2016 | San Francisco Bay Area • Delivered 2D/3D drawings through an iterative process of sketching, wireframing, and rapid prototyping. Projects: Salesforce Towel, Salesforce Transbay, Terminal, Santana Row, Presidio Theatre ### Lighting Application Engineer @ ALR Jan 2012 – Jan 2014 | Oakland, CA • Turned complex photometric data and architecture specifications into 2D/3D visual mockups to help customers make better decisions while increase sales revenue. ## Education ### Bachelor of Arts in Environmental Design/Architecture University of California, Davis ### Tradecraft ## Contact & Social - LinkedIn: https://linkedin.com/in/juliejcostello - Portfolio: https://www.jwangdesign.com --- Source: https://flows.cv/juliecostello JSON Resume: https://flows.cv/juliecostello/resume.json Last updated: 2026-04-13