• Lead 0-to-1 product strategy and design for multiple ventures, conducting user research to validate product-market fit and define product vision balancing user needs with business objectives.

• Design end-to-end product experiences with AI-accelerated workflows, leveraging Figma Make and Cursor to rapidly prototype core user journeys including onboarding, key feature interactions, and goal completion flows.

• Build operational dashboards and admin tools enabling internal teams to manage product settings, monitor user engagement metrics, and track performance through data visualization systems.

AI-driven automation solutions for the restaurant drive-through industry.

• Transformed operational efficiency by designing an intuitive VoiceOps dashboard enabling engineers to troubleshoot AI issues with minimal training, significantly accelerating resolution time.

• Revamped menu portal through comprehensive journey mapping and user research, achieving exceptional satisfaction scores in usability testing while streamlining complex configuration workflows.

• Architected the company's first design system with 150+ reusable components, substantially reducing design-development handoff time while ensuring consistent cross-platform experiences.

• Facilitated cross-functional design workshops that aligned stakeholders on product roadmap priorities and transformed business requirements into user-centered solutions.

Develop product design strategy for user engagement and lead the end-to-end design process from concept creation to product launch. Facilitate brainstorming sessions throughout the design process with product owners, content writers, researchers and cross-platform designers. Collaborate with cross-functional teams and create design strategy, including new design initiatives, feedback flow, communication center, and design system.

· Enhance user onboarding experience and drive retention strategy across Web, Mobile, and Desktop App.

· Lead product design strategies and launch innovative identity protection features to Millions of users in the digital cybersecurity space.

· Create concepts for product integration and business growth in core products.

· Design and launch a new cross-platform customer feedback tool to analyze customers’ data.

· Mentor junior designers and provide design directions.

Create data-informed design solutions for responsive Web focusing on the growth of new members and conversion rate/company revenue. Work with user researchers to conduct user testing; work with data analysts to retrieve the A/B testing data and iterate designs based on the testing results.

· Increase company revenue with A/B test-winning designs based on data performance and user research learnings.

· Increase Mobile conversion rate by 20% in member acquisition flow.

· Present design concepts and review feedback with senior staff and stakeholders across functional teams.

· Work with PM and engineers to resolve product issues; review and signoff the quality of product before launch.

· Provide engineers detailed design specifications and assets for responsive Web design across all platforms from Desktop, Tablet to Mobile.

· Be part of the design committee building the product UI toolkits to standardize the branding for product and marketing organizations.