Driving digital adoption across Commercial Banking and Corporate & Investment Banking (CB-CIB) through strategic sales enablement. I lead the creation of high-impact, visually compelling content that translates complex digital capabilities into clear, client-ready narratives for our largest clients.

• Led digital transformation and innovation engagements for Salesforce's financial services clients, leveraging human-centered design process, to ensure experience and solution-led sales process

• Partnered with Financial Services Executives to co-create digital transformation visions for organizations, incorporating full capabilities of the Salesforce Customer 360 platform.

• Developed and presented industry thought leadership to banking and wealth executives, to establish credibility and industry best practices.

• Guided team members by driving craft excellence in strategy, design frameworks, UX or UI, presentation and communication and partner alignment

On the Ignite team, we provide a unique form of creative advisory service to Salesforce's top customers, blending capabilities in design, research, and strategy. Leading the world's biggest brands to help them understand and reframe their most acute innovation challenges, collaborating with them to identify new opportunities and reshape the future.

• Served as a point of contact to the Executive Senior Leadership team and multi-disciplinary teams from a formal perspective while building partnerships within the company for all market-facing creative needs

• Proven ability to work in a fast-paced and high-pressured work environment while understanding key business metrics and data and how it connects to design

• Synthesized complex, interdependent, and sometimes competing needs with a

proven understanding of digital platforms

• Cultivated a digital culture centered around our customers, members, providers digital experience. Partnered and advised peer leaders on thoughtful design while continually improving our high-quality user centered design practices, standards and protocols

• Recruited, nurtured, and developed a best-in-class talented global design team — 20% hands-on design to set creative direction and/or meet timelines