# Julie Ivers > Executive Director, Gen AI Experience & Product Strategy | Driving Transformation & Innovation Location: San Francisco, California, United States Profile: https://flows.cv/julieivers Data-driven design strategist, transformational leader, and capability builder, delivering measurable business and personnel results. Develops digital experiences and transformational strategies to address executives' key business challenges, with a focus on innovation, culture, and growth. Expertise in strategy, marketing, and strategic sales, with extensive experience in Software and Financial Services sectors, from early-stage startups to global leaders. Proven ability to drive impactful, insight-driven work that supports business growth and transformation. ## Work Experience ### Executive Director | Commercial Banking, Corporate & Investment Banking @ Wells Fargo Jan 2025 – Present | San Francisco, CA Driving digital adoption across Commercial Banking and Corporate & Investment Banking (CB-CIB) through strategic sales enablement. I lead the creation of high-impact, visually compelling content that translates complex digital capabilities into clear, client-ready narratives for our largest clients. ### Director, Transformation and Innovation Consultant, Ignite @ Salesforce Jan 2024 – Jan 2024 | United States • Led digital transformation and innovation engagements for Salesforce's financial services clients, leveraging human-centered design process, to ensure experience and solution-led sales process • Partnered with Financial Services Executives to co-create digital transformation visions for organizations, incorporating full capabilities of the Salesforce Customer 360 platform. • Developed and presented industry thought leadership to banking and wealth executives, to establish credibility and industry best practices. • Guided team members by driving craft excellence in strategy, design frameworks, UX or UI, presentation and communication and partner alignment ### Innovation Executive, Financial Services Ignite @ Salesforce Jan 2020 – Jan 2024 | San Francisco, California On the Ignite team, we provide a unique form of creative advisory service to Salesforce's top customers, blending capabilities in design, research, and strategy. Leading the world's biggest brands to help them understand and reframe their most acute innovation challenges, collaborating with them to identify new opportunities and reshape the future. ### Global Design Manager of UX and Product Design @ Franklin Templeton Investments Jan 2013 – Jan 2020 | San Mateo, California, United States • Served as a point of contact to the Executive Senior Leadership team and multi-disciplinary teams from a formal perspective while building partnerships within the company for all market-facing creative needs • Proven ability to work in a fast-paced and high-pressured work environment while understanding key business metrics and data and how it connects to design • Synthesized complex, interdependent, and sometimes competing needs with a proven understanding of digital platforms • Cultivated a digital culture centered around our customers, members, providers digital experience. Partnered and advised peer leaders on thoughtful design while continually improving our high-quality user centered design practices, standards and protocols • Recruited, nurtured, and developed a best-in-class talented global design team — 20% hands-on design to set creative direction and/or meet timelines ### Senior Manager @ Franklin Templeton Investments Jan 2013 – Jan 2013 ### Senior Director @ eBay Inc. Jan 2006 – Jan 2013 | San Jose, California, United States • Responsible for defining and maintaining eBay’s brand guidelines on all creative/marketing assets on eBay’s top branded experiences; eBay Motors, eBay Deals, eBay Bucks, eBay Seller, eBay Fashion, eBay Feed • Collaborated with Merchandising, Marketing, Product Management, Brand Management, Social Media, and Production to drive successful design and delivery of over 96+ deliverables per quarter • Developed effective email responsive designs/templates (over 800 annual sends) based on optimization and testing strategies to improve overall customer experience and online sales • Played a key role in with the mobile team to create eBay’s iPhone application in 2010 which generated over $5 billion dollars in revenue in 2001 • Assisted and trained in the development of a high-performing Creative design team: growing team from 3 to peak of 14 ### Creative Director @ Cadence Jan 2000 – Jan 2006 | San Jose, California, United States Product design & art direction, motion design, rapid prototyping, concepting, creative strategy and design system development across web, app, social and ecommerce for all customer facing material. ### Senior Art Director @ Portera Systems, Inc. Jan 2000 – Jan 2001 | Campbell, California, United States Created the company’s image by developing the corporate identity and marketing materials. Managed a team to execute creative work. Collaboration/coordination with engineers, QA, and contractors to develop company’s website. ### Director @ Landor Jan 1998 – Jan 2000 | Seattle, Washington, United States Product design, user experience, motion design & direction, rapid prototyping, concepting, creative strategy and ecosystem design as part of the Microsoft team. Led design on a diverse range of projects for various clients across the business including Corbis Images, Tektronix, DuPont, and Top Foods. ## Education ### Bachelor of Fine Arts (BFA) in Graphic Design Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/julie-ivers-14ba661 --- Source: https://flows.cv/julieivers JSON Resume: https://flows.cv/julieivers/resume.json Last updated: 2026-04-13