# Julie Joo

> Design at Orum

Location: Brooklyn, New York, United States
Profile: https://flows.cv/juliejoo

## Work Experience
### Senior Product Designer @ Orum 🥇
Jan 2025 – Present

### Co-Founder @ Soilless
Jan 2019 – Present | Brooklyn, New York, United States
I contribute to our end-to-end design, product and business development and oversee digital presence including branding and UI/UX.

Soilless is an award-winning product with $100k+ in grant funding and has been featured in publications such as WIRED and other local publications

### Senior Product Designer @ Tarro
Jan 2024 – Jan 2025 | Brooklyn, New York, United States

### Product Designer @ Salesloft
Jan 2022 – Jan 2024 | Brooklyn, New York, United States
Worked across 4 pods, covering platform video conferencing, dialer calls, emails, and calendar/meetings 

Also contributed to product design system

### Lead Designer @ Homeroom
Jan 2020 – Jan 2022
Led company and platform design direction during post-COVID business pivot as the company’s first in-house designer

Worked closely with the Director of Marketing on designs for public-facing landing pages, SEO pages and ad campaigns

Established company’s first design system and led major overhaul of in-app experience, working closely with Director of Engineering, Software Developers, and Director of Product

Assisted executive team on creating company pitch decks for fundraising effort

Refined company’s brand identity

Homeroom is proudly backed by Felicis, Forerunner and Precursor Ventures.

### Freelance Designer @ Unknown
Jan 2018 – Jan 2020
Worked with several clients on different projects that include product sketching/ideation, brand ideation, logo design, presentation design, video illustration, and technical drawings. Clients included HENA, Nemic, and clients on UpWork

### Graphic Designer and Lighting Production Associate @ Studio Endo
Jan 2019 – Jan 2020 | Providence, Rhode Island Area
Worked as lighting production associate and first in-house graphic designer, owning graphic/digital design projects such as creating ads for sample sales and website redesign.

I also assembled light fixtures.

### Brand Design Intern @ TripAdvisor
Jan 2019 – Jan 2019 | Needham, Massachusetts
Worked with brand design team on designing several advertisement layouts, photo searching, TripAdvisor Intern Hackathon T-Shirts, Conference theme designs, Brand Ambassador gifts and "swag"

### Metal Shop Monitor @ Rhode Island School of Design
Jan 2018 – Jan 2019 | Providence, Rhode Island Area
Assisted students with class assignments, maintained and cleaned facilities, assisted shop technician with tasks, supervised students and their safety

### Wood Shop Monitor @ Rhode Island School of Design
Jan 2016 – Jan 2019 | Providence, Rhode Island Area
Assisted students with class assignments, maintained and cleaned facilities, assisted shop technician with tasks, supervised students and their safety

### Teaching Assistant @ Rhode Island School of Design
Jan 2016 – Jan 2017 | Providence, Rhode Island Area
Assisted freshman drawing students with homework, in-class assignments and critiques, assisted professor with various tasks

### Innovation Fellow: Designer @ State of Rhode Island
Jan 2018 – Jan 2018 | Providence, Rhode Island Area
Organized one page presentation of branding guidelines that included color scheme, color description, typography and redesigned citizen-centered design guidelines, citizen/user guidelines, layout for guideline document


## Education
### Bachelor’s Degree in Industrial Design
Rhode Island School of Design

### Selected courses
Brown University


## Contact & Social
- LinkedIn: https://linkedin.com/in/julie-joo
- Portfolio: https://www.juliejoo.com

---
Source: https://flows.cv/juliejoo
JSON Resume: https://flows.cv/juliejoo/resume.json
Last updated: 2026-03-29