Building AI-powered, personalized experiences to reverse and prevent chronic metabolic diseases such as diabetes. Using AI, ML, NLP, and real-time data insights to optimize complex workflows and bring user-validated innovations to life in clinical and patient-facing tools across mobile and web.

• Designed and launched new features and redesigned experiences for member health, including AI-driven insights & chatbot, activity tracking, weight loss journeys, social and community tools, and goals to drive user motivation and engagement

• Transformed ambiguous problem spaces into defined solutions through targeted research and cross-functional collaboration - closely partnered with clinical teams to align on priorities, needs, and constraints

• Built and validated user-centered mobile experiences with product, engineering, and leadership

• Led user research to inform the launch of new programs including our Healthy Weight initiative

Owned the end-to-end design process for a mobile booking app for fitness and wellness spaces, from ideation and wireframing to prototyping and user testing, as the foundational designer.

• Streamlined booking flows using AI-powered scheduling and search features.

• Designed low-fidelity and high-fidelity prototypes in Figma, translating user and business requirements into intuitive designs.

• Led user research initiatives, including interviews, surveys, and journey maps. Synthesized data into personas to inform design strategy and leveraged insights to reduce friction points.

• Created design system with component library, style guide, and brand & accessibility guidelines.

• Validated designs through moderated and unmoderated testing. Addressed feedback and iterated for 3 rounds. Achieved high task success rates, a 36% decrease in time-on-task, and positive user feedback, with an overall SUS score of 95.

Directing a team of 4 designers to build mobile and web platforms for pelvic health treatment, exercises, and education. Focusing on improving user engagement and conversion rates while optimizing for business, technical, and clinical needs.

• Developed & launched new onboarding processes using behavioral psychology and gamification, reducing drop-off rates by 40% and growing our user base by 2x in 6 months.

• Managed end-to-end redesign of workout interface, adding a time-based flow that improved accessibility and reduced task completion time by 20%, making exercises more inclusive.

• Completely overhauled existing UI and created new features for user retention and loyalty.

• Developed foundational design system from scratch, establishing scalable components and responsive layouts that adhere to WCAG.

• Organized user research sessions and analyzed findings to understand impact and direct long-term product development in collaboration with stakeholders.

• Presented weekly design updates to business and engineering teams, iterating based on their feedback to refine prototypes, address user pain points, and ensure product-market fit.

Secured funding contracts worth over $300 million by designing visuals and presentations.

• Created visually compelling assets including graphics, layouts, proposals, reports, and marketing materials to drive business development and client engagement.

• Advanced and negotiated complex contracts across all stakeholder levels including consultants, developers, and executives.

• Facilitated data organization for 100s of clients using a candidate tracking database.

• Designed, submitted, and won proposals for major partnerships with public and private organizations including SFO, SFPW, and LAX.

Launched an electronic medical record (EMR) system for half a million users nationwide with a team of developers, improving patient care coordination, data security, and workflow efficiency.

• Oversaw execution of healthcare products for clinics across the Bay Area, focusing on bringing resources, infrastructure, and opportunities to underserved regions.

• Spearheaded implementation and scaling of a corporate testing program in collaboration with major media companies such as Netflix and Disney to offer expedited medical services.

• Partnered with the San Francisco Department of Public Health, local hospitals, and community organizations to run COVID-19 vaccination and testing clinics for low-income patients.