An integral part of Motive’s rebrand (from KeepTruckin) which launched in April 2022.
•Concepted Motive's rebrand billboard and digital ad campaigns. Post re-brand sales qualified leads for enterprise accounts increased from 6% to 10%, Sales qualified leads across all industries increased from 58% (in 2021) to 80%.
•Design operations & management: Recommended and implemented new tools (Brandfolder, Google Drive) and processes to support a global design team with a 12-hour time difference.
•Trained 20 designers on new internal tools; successful adoption of tools and processes within four weeks.
•Standardized and created templates for presentations, editorial, and social media to ensure consistency across team members.
Post-launch, continuously trained and mentored designers in design best practices while enforcing our new brand guidelines and visual style within our design team in addition to internal and external partners.
Helped design and implement an efficient, scalable, and agile process, to ensure consistent and high-quality asset delivery while being a strategic partner to our marketing stakeholders. This new process has allowed more designers to step up into leadership roles while mentoring more junior-level designers.
Lead designer for Motive's brand design systems pod and oversee the day-to-day for 3 mentees while mentoring other lead designers on Motive brand standards.
In addition to coaching and managerial responsibilities, my IC work consists of sales giveaways, swag, trade show event experience design, presentations, editorial one-pagers and long-form guides, display ads, video concepting, and social media posts.
