# Julie Pang > Freelance Art Director at Cloudinary | Ex- Motive, Shipt, Sage Location: San Francisco, California, United States Profile: https://flows.cv/juliepang Hi, I’m Julie, an art director with 10+ years of experience building meaningful user experiences by bridging the gap between product, marketing, event, and brand design. As a design leader, my extensive experience yields a deep understanding of the end-to-end user experience, enabling me to design a fully branded, unique, and holistic ecosystem. I am a hands-on art director, confident in my ability to both strategize and implement, who loves building campaigns from the ground up through a confluence of illustration, photography, product abstractions, and branding. With an empathic mindset, I enjoy thinking through all aspects of design from the viewer's perspective while pushing the boundaries of, yet still respecting, brand guidelines. Want to work together? Let’s talk. You can view my portfolio at juliepang.webflow.io or feel free to contact me at JuliePang206@gmail.com. ## Work Experience ### Staff Designer/Art Director @ JMP Consulting Jan 2023 – Present Clients: Kenda, Cloudinary, Drata, LiveEasy, University of Houston Building brands through design systems and brand refreshes. Helping design teams grow efficiently through scalable and consistent design solutions across digital, editorial, and event design. Conceptualizing and bringing to life event brand identities. ### Freelance Staff Designer @ Kenda Tires Jan 2025 – Present ### Freelance Art Director @ Cloudinary Jan 2023 – Present ### Freelance Art Director @ Drata Jan 2023 – Jan 2024 ### Senior Design Lead @ Motive Jan 2022 – Jan 2022 An integral part of Motive’s rebrand (from KeepTruckin) which launched in April 2022. -Concepted Motive's rebrand billboard and digital ad campaigns. Post re-brand sales qualified leads for enterprise accounts increased from 6% to 10%, Sales qualified leads across all industries increased from 58% (in 2021) to 80%. -Design operations & management: Recommended and implemented new tools (Brandfolder, Google Drive) and processes to support a global design team with a 12-hour time difference. -Trained 20 designers on new internal tools; successful adoption of tools and processes within four weeks. -Standardized and created templates for presentations, editorial, and social media to ensure consistency across team members. Post-launch, continuously trained and mentored designers in design best practices while enforcing our new brand guidelines and visual style within our design team in addition to internal and external partners. Helped design and implement an efficient, scalable, and agile process, to ensure consistent and high-quality asset delivery while being a strategic partner to our marketing stakeholders. This new process has allowed more designers to step up into leadership roles while mentoring more junior-level designers. Lead designer for Motive's brand design systems pod and oversee the day-to-day for 3 mentees while mentoring other lead designers on Motive brand standards. In addition to coaching and managerial responsibilities, my IC work consists of sales giveaways, swag, trade show event experience design, presentations, editorial one-pagers and long-form guides, display ads, video concepting, and social media posts. ### Director of Brand and Growth Product Designer @ Impira (acquired by Figma) Jan 2021 – Jan 2021 | Remote Responsible for Impira's brand through content and design, while driving self-service lead growth through acquisition, onboarding, and retention. Collaborate with engineering, product, marketing, and brand to ensure that the product solves customer problems, educates users throughout their journey, and incorporates a cohesive end-to-end user experience. Design, set up, and analyze user tests taking feedback and pain points into consideration to iterate and design the clearest interactions for users. Design core product features such as onboarding, pricing, and pre-processing in order to improve customer retention and acquisition growth. Build and maintain Impira’s marketing website through design, testing, iteration, and content development. ### Senior Brand and Marketing Designer @ Impira (acquired by Figma) Jan 2019 – Jan 2021 Combined visual brand expression with functionality in order to maintain a cohesive and scalable product design system across Impira’s core product and marketing website. Owned and provided art direction on the company’s corporate narrative, themes, messages, campaigns, and story through email marketing, digital ads, the website, and product visuals. Designed and developed a cohesive brand story, while crafting compelling and easy-to-understand narratives about complex technical topics to a non-technical audience. Implemented Impira’s successful content and SEO strategy, while managing the day-to-day of our content team. Increased organic traffic from 8% to 33% of new users and the account creation rate from 2.26% to 8.13% resulting in 1,500 new accounts within the first month. Created a compelling email onboarding series with higher open rates from 19% to 25% (benchmark is 15%) and a click-through rate of 4.5% (benchmark is 3%). ### Senior Brand Designer @ Shipt Jan 2018 – Jan 2019 | San Francisco, California I was a lead designer on the brand team at Shipt, a tech startup that was acquired by Target for $550M in December 2017. Shipt is the fastest growing online marketplace for the delivery of groceries and general merchandise. Art directed Shipt's brand identity through storytelling, growth marketing initiatives, B2B sales pieces, event and experience design, digital assets, display ads, e-mails campaigns, video, OOH, and keynote presentations. Art director for Shipt’s first shopper summit from conception to delivery. Materials included branding, signage, keynote presentations, badges, and swag. This event will have an audience of over 1200 people who left the event feeling inspired and apart of a team. Led a competitive analysis review of Shipt's display ads and their competitors in order to successfully redesign assets resulting in a 46% uplift in conversion, decreasing costs by 36%. Concepted experiential brand experiences and ad campaigns for tv spots, bus shelters, transit centers, and demand generation ads. Lead Brand Designer for Back to School influencer marketing giveaway. Owned the project from ideation to execution, while collaborating with a copywriter to tell Shipt’s story in a fun way. ### Global Art Director, Brand Lab @ Sage Jan 2016 – Jan 2018 | San Francisco, California Worked cross-functionally to bring Sage’s brand to life through external and internal facing events, digital marketing efforts, email campaigns, photoshoots, video, and print media in order to create brand consistency and to improve brand awareness. Synthesized broad marking goals in order to conceptualize and sell creative concepts to executive-level stakeholders for new campaigns. Designed a lead generation campaign (email, promos, and web banners) for Sage University that directly attributed to over $100k in new closed business. ### Graphic Design Consultant @ Decca Design Jan 2015 – Jan 2016 | San Francisco Bay Area Created design solutions that meet business and brand requirements for a variety of high tech and startup companies. Clients consisted of Cisco and NetApp. Reviewed and updated over 500 keynote speaker presentations for Cisco Live and NetApp Insight, increasing brand consistency across all event presentations. Communicated concepts and ideas through visual design, infographics, layouts and presentations. Collaborated with art directors, designers, production artists and account managers. ### Creative Services Specialist @ Nelson\Nygaard Consulting Associates Jan 2013 – Jan 2015 | San Francisco Bay Area Designed printed booklets, web assets, microsites, long form documents and other creative assets for various transportation agencies in the United States increasing project awareness and adoption. Helped maintain brand consistency for internal and external collateral. Designed and implemented wireframes, microsites, and web assets for WordPress sites. ### Graphic Designer @ Queen Anne Vision Clinic/Issaquah Eyeworks Jan 2012 – Jan 2014 | Greater Seattle Area Created and implemented new corporate identity. Created marketing collateral for events. Set-up and maintained social media websites. Pretested patients with optometry equipment. Inputted data. Answered phone calls. Called and pulled insurance benefits. Designed and coded website. ### Graphic Design Consultant @ Polycom Jan 2012 – Jan 2013 | San Jose, California Helped create, update, and maintain Polycom’s asset library after a rebrand increasing Polycom’s brand equity. Updated brand guidelines based on feedback from working with the new brand assets in order to improve documentation and to assist the rest of the brand team. Projects consisted of ebooks, one-pagers, logo placements, image creation, event signage, email designs. ### Graphic Designer @ Sessions Jan 2012 – Jan 2013 | Santa Cruz, California Started as an intern and hire for freelance work. Research and design 100+ page catalog. Create and design retail store graphics. Design graphics for cards and T-Shirts. Photograph and edit event photos. Promote Sessions brand at local events. Design promotional posters. ### Marketing Coordinator @ Century 21 M&M and Associates Jan 2012 – Jan 2012 | San Francisco Bay Area Design and create generic and holiday direct mail postcards promoting agents. Design property flyers, just listed and just sold postcards. Translate designs into virtual postcards. Update and maintain database of stock photos and marketing materials. Design, create, edit and print marketing material. • Maintain brand identity. ## Education ### Bachelor's of Arts in Communication and Studio Art; Graphic Design Santa Clara University ## Contact & Social - LinkedIn: https://linkedin.com/in/jmpang13 - Portfolio: http://juliepang.webflow.io --- Source: https://flows.cv/juliepang JSON Resume: https://flows.cv/juliepang/resume.json Last updated: 2026-03-25