Create a design system from scratch that has sped up design and development time, in addition to more consistent, cleaner products across all verticals

Cultivate a Design Operations environment and tech stack, removing redundant tools, saving Soothe in recurring monthly costs

Co-lead the research, strategy, and design of all B2C products including responsive web Client app, iOS and Android Client app, iOS and Android Provider apps

Design the B2B Partner Portal, a responsive web app, enabling Soothe to scale into new revenue streams beyond B2C, resulting in deals with companies such as AirBnB, Peloton, and Lululemon

Collaborate cross-functionally with executive leadership, marketing, operations and sales departments to create cohesive user experiences that strategically align with company objectives

Key highlights:

Led the research, ideation, and redesign of SoothePass, doubling subscriber count within 2 months of product launch

Evaluated the return on investment and led the company adoption of both user behavior tracking and usability testing tools, resulting in a 27% reduction in user frustrations within 6 months

Collaborated across product, marketing, data and architecture teams to create cohesive solutions and drive alignment

Lead projects from start to finish across three individual delivery teams, each with 5+ developers and one project manager

Designed and successfully shipped the Driver app on iOS and Android, the Owner responsive web app, and HyreCar for Business SAAS product

Created the company’s first style guides, resulting in cohesive design across product development, marketing and branding assets

Introduced the Design QA process into the product development lifecycle, which encouraged co-designing with engineers and resulted in reduced technical debt