Agent platform

• Led end-to-end improvements for the business tracking tool, used by 150k+ agents to manage client relationships and real estate transactions

• Collaborated with engineering in defining technical possibilities and constraints for a product with highly complex dependencies in the larger ecosystem

• Presented to leadership the beta launch of the redesigned business tracker, highlighting business impact and strategic alignment in the optimized workflow

• Redesigned and shipped a new offer creation flow, reducing cognitize load and and increasing customer satisfaction

• Wireframed vision to improve agents’ commission workflow, addressing users’ most frustrating tasks

Brokerage platform

• Shipped tools that improved how brokerages track transaction parties and manage deductions

• Designed and released an agent management view that improved usability by reducing navigation fatigue and optimizing primary user flows

• Collaborated with product management in ideating and launching an activation tracker to improve visibility of new recruits’ joining progress

• Collaborated with product management, UX research, and content design on the in-app guidance initiative

• Conducted competitive market analysis and created high-level concepts for ideation and requirement gathering sessions

• Supported UX research with the user interview plan, formulating research questions and creating low-fidelity designs

• Sole designer for an iOS and Android co-living app

• Designed the core features including roommate matching, apartment listings, and insurance application flows

• Partnered with the CMO on brand, marketing, and growth initiatives

• Designed landing pages, email campaigns, and social media campaigns

• Sole designer for a mobile web augmented reality (AR) viewer and responsive web AR marketplace

• Collaborated with the CEO and CTO in ideating features for the AR products

• Designed end-to-end user flows for businesses, freelance artists, and consumers

• Produced high-fidelity designs for the AR viewer and AR marketplace

• Conducted guerilla usability testing for the AR viewer with a handful of participants in a shopping center and co-working space