I played a pivotal role in shaping the user experience for Palo Alto Networks' security platforms, driving significant improvements in design clarity and team performance.

• Developed and implemented design strategies that increased user engagement and satisfaction.

• Mentored team members, fostering a collaborative environment that encouraged innovative design solutions.

• Achieved a measurable increase in product usability, contributing to enhanced customer retention rates.

Strategy

• Provided strategic user experience insight and direction on small-to-midsize business ventures

• Designed, developed and implemented user experience and product management teams structures for clients ensuring complete customer journeys are carried through

• Deployed human-centric approach to evaluate existing teams and processes and recommended resulting improvements to drive greater results

Leadership:

• Created future web application portal which heavily influenced the product landscape for McAfee

• Presented to executive management the new product roadmaps strategy based on customer experience feedback and product industry data

• Developed new web application portal by implementing user centric and strategic plans to update the new business roadmap

• Successfully launched McAfee’s web application portal; exceeding the enrollment goals by 20%, going from 200K users to 1 million users in 2 months

• Built strong relationships with all stakeholders while advocating design lead thinking and value proposition

Process improvement:

• Created an experience design end-to-end design process, allowing the design team to work more efficiently and quickly within the agile process

• Designed, developed and successfully implemented a process to better incorporate user research into the agile design sprints, thus fixing a gap in the design/research process, resulting in more solid designs based on customer feedback

• Established a vendor engagement process; where none existed before, to ensure a streamlined design process between internal design teams and the vendor

• Identified risks and worked to address them across the core team, having foresight to raise issues to higher level management when cross OS concerns emerged

Management:

• Mentored a team of designers at all levels of their career path, creating well-rounded designers with layered skill-sets

• Listened to the needs of multiple stakeholders and engineered design processes to remove roadblocks which were causing friction in the design process

• Provided support and design guidance to ensure both user and business objectives are accommodated within the designs

• Created a collaborative environment to managed COVID by hosting remote design jams, content workshops, research brainstorming sessions and business / user requirements gathering meetings

Leadership:

• Led a team of UX Researchers and Visual Designers through 3 major corporate rebranding projects, 4 company acquisitions and divestitures: Veritas, Verisign, NortonLifeLock, and Broadcom

• Mentored a team of Designers and UX Architects to ensure best-in-class designs and optimal user experience, increasing web and mobile traffic by 20%, and overall conversion by 7.8%

• Drove UX best practices across the company by leading a UX committee to ensure common practice and shared knowledge across all digital properties

• Developed a successful model for Agile UX design leveraging a phased design approach

User-Centric Design / Customer First:

• Presented user testing findings to senior-level management by providing an informational summary and clear next steps for site improvements, achieving fiscal year and quarterly UX objectives

• Implemented feedback into workable sprints for the business while showing progress and improvement to the users through interviews and surveys

• Led, managed and designed an integrated partner experience creating a single destination for multiple partner sites caused by acquisitions

• Developed a consistent login experience for all platforms and websites within Symantec.com. Achieved cross-functional, end-to-end thinking to develop a standard UX and UI for a customer login and user profile

• Developed personas and archetypes based on customer interviews and industry best practices

Content Strategy:

• Led workshops on corporate strategy and content mapping to better align the content development for the website

• Drove content strategy discussions with stakeholders to ensure a complete end-to-end experience of the website development, bringing synergy to marketing and user objectives

• Helped stakeholders determine the content needed for the user by guiding them through the user journey, leading to higher conversion rates and increased documentation downloads by 23%