Led the research and design processes of a web3 metaverse with a play-to-earn mechanic aimed to conserve the Amazon rainforest conducting user research, user testing, benchmark analysis and low-fi to hi-fi prototyping successfully achieving market fit definition and production launch of the company’s site.
Working end-to-end with the teams to understand, define, ideate, prototype, validate and ship better experiences.
•Created low, mid and high fidelity prototypes with interactions.
•Effectively integrated Lottie Files technology in both the design and development teams.
•Started from scratch the design system integrating modern technologies like Tailwind CSS, currently maintaining it.
•Created scrypts and used them in user interviews with the company community.
•Designed Information Architecture of our Web App.
•Defined and created tasks with the scrum methodology.