• Working with farmers in Naivasha, Kenya to build a better farming app.

• Organized product testing process and feedback collection with local farmers.

• Advise on Shipshape's product development, providing unique insights into effective product choices.

• Designed the first interactive prototypes to demo concepts and secure successful fundraising rounds.

• Developed comprehensive style guides and scalable design systems to ensure visual consistency across typography, colors, and interactions.

• Led collaboration between sales, marketing, customer success, and engineering teams to establish shared product visions and align on goals.

• Partnered with front-end developers during implementation phases to accurately translate designs into responsive, accessible code.

• Optimized UI/UX designs using analytics data, A/B testing, and user feedback to improve conversion rates and engagement metrics.

• Played a key role in transitioning the company toward a new product strategy by leading a week-long design sprint and aligning cross-functional teams.

• Conducted customer interviews to validate the product vision and translated the CEO's ideas into functional requirements and interactive prototypes.

• Presented prototypes and research findings to the board of directors, resulting in a company-wide shift in product direction.