Designed end-to-end user experiences for a B2B flooring e-commerce platform, collaborating closely with product and engineering to improve usability and drive measurable business outcomes.

Boosted conversion rate 20% in 3 months by reducing navigation depth and restructuring the homepage and product page hierarchy.

Reduced bounce rate 27% through iterative design of a product filtering system, validated via Google Analytics.

Defined project scope through stakeholder interviews, mapped user flows in Figma, and refined designs through structured engineering feedback loops.

• Developed and tested user interface screens focused on enhancing user interactivity and experience.

• Summarized and condensed complex information, ensuring clarity and accessibility for users.