Non-profit organization leveraging AI for community impact

Design Department

1. Instructed 180+ students in AI-driven design, focusing on generative models, inclusive UX, and user-centered research methods

2. Taught visual storytelling and narrative design, integrating 3D and motion to create clear and engaging user experiences

3. Mentored students to strengthen creative thinking and practical design skills.

4. Advisor to Government and Airport Authorities on Smart City and Autonomous Driving Initiatives

AI-driven Smart Home Division

1. Google AI x LG | Smart Appliance Integration

Led UX integration of Google’s first AI speaker with LG smart appliances, managing development from CES and IFA showcases to launch. Designed a unified smart home experience improving usability and device connectivity.

2. Amazon AI x LG | Voice-Driven Healthcare UX

Drove healthcare UX integration of Amazon Alexa with LG smart appliances, building a voice-based wellness ecosystem and connected health experience. Designed personalized flows and monitoring scenarios through cross-company collaboration, presented at CES and IFA, and launched globally.

3. LG ThinQ App Renewal | Connected Smart Home and Commerce UX

Contributed to the LG ThinQ app redesign, creating a family-centered AI that enabled shared device control, energy management, and auto-ordering within a connected home and shopping experience. Collaborated with design and engineering teams to refine flows and integration.

4. IFA / CES 2018 | LG AI Smart Home UX Showcase: Creative Directing

Led LG’s AI Smart Home UX showcase at IFA 2018, collaborating with LG Robotics, Google, Amazon, and IFTTT to present cross-platform experiences that reinforced LG’s global AI brand.

5. LG SaaS Platform Developer Tooling

Built developer tooling for LG’s SaaS platform with engineering teams, enabling scalable direction and smooth cross-device integration.

6. LG Design System | Cross-Platform Framework and Evolution

Contributed to evolving LG’s design system, standardizing components, patterns, and accessibility across web, mobile, and vehicle platforms. Partnered with design and engineering to align tokens, documentation, and prototypes, ensuring consistency across LG’s digital ecosystem.

Vehicle System Division

1. AI/ML-Driven Autonomous UX | First Self-Driving HMI for Mercedes-Benz

As a Project & Product Manager in product planning, led the world’s first sensor-based AI/ML-powered autonomous driving HMI and UX for Mercedes-Benz—pioneering predictive interfaces and adaptive interaction systems that redefined the self-driving user experience. The project became a benchmark for AI-integrated vehicle UX and established new design standards within the automotive industry. Since 2017 generated $667m in ARR

2. AI Speaker & EV Audio UX | Premium Sound Experience and Multimodal Integration

Directed the development of a premium AI speaker and EV audio system, designing a connected ecosystem strategy that unified AI technologies, automotive platforms, and smart home systems. Collaborated with global audio brands such as Bowers & Wilkins, Bang & Olufsen, and Focal to advance multimodal interaction and cross-platform integration, contributing to successful product innovation & partnership growth.

3. AI/ML-Based Driver Monitoring UX | Hyundai/KIA Premium Eye-Tracking HMI

Led the design of an AI/ML-driven HMI for Hyundai/KIA’s premium lineup—integrating real-time eye and head tracking to enable adaptive driver monitoring and predictive in-cabin interaction. Partnered with engineering teams to implement sensor-based UX across flagship models, elevating safety, awareness, and user comfort through context-aware interface design.

4. LG Future Vehicle Cockpit | AI-Integrated HMI and UX Ecosystem

Contributed to the development of LG’s advanced vehicle cockpit as the HMI, UX, and AI designer—integrating eye and head tracking, gesture control, proximity sensing, and conversational AI technologies from diverse internal and external teams into a unified in-vehicle experience. Collaborated on branding, visual storytelling, and interactive prototypes presented at CES and global motor shows, showcasing LG’s mobility innovation as a cohesive and forward-looking ecosystem.