• Leading UX design for the upcoming Pixel bio-authentication experience, ensuring secure, intuitive, and enhanced user flows.

• Designing on-device diagnostics and an ML/Gemini-powered virtual agent to enhance device intelligence, troubleshooting efficiency, and user trust.

• Led the design of the new Roku Smart Home experience, delivering significant improvements to the UX and creating a major business impact.

• Developed cross-platform smart home experiences for TV, web, and mobile apps.

• Proposed, designed, and oversaw the implementation of new features, including Doorbell notification, Event history, and Light product.

• Redesigned the sign-in, camera, and settings UX to address usability issues by restructuring element hierarchy and enhancing visual design, resulting in an improved experience for the Roku Smart Home mobile app.

​• Provide creative leadership to multiple design projects(Web, Mobile, Desktop tool) to build industry-leading products.

• Strategize and execute interface designs from concept through product launch.

• Collaborate with engineering and business leaders to create a consistent language for design.

MULTITASKING AND SHARING CLUSTER

• Managed multidisciplinary teams with product managers, developers, marketing team, and component procurement. Directly reported to C-level executives.

• Led the projects deeply engaged in multi-tasking experience with heterogeneous devices.

Recent projects include:

• Multi-window project; Redesigned robust usability on multitasking behavior and successfully implemented on the flagship devices.

• Link-sharing Project; Developed UX design for sharing large-scale files, more focusing on multimedia content from mobile to TV & PC.

• Galaxy View(18.4” Portable TV & Tablet) project; Developed the new device by defining user segmentation and launched in the U.S. market.

LOCK & SECURITY CLUSTER

• Developed the product designs in the biometric authentication area.

• Responsible for the UX design of the fingerprint & iris recognition.

• Managed a team with 20+ designers and led UX design & research strategy across an ecosystem of mobile product and web services.

• Developed unique features and/or services as an add-on to boost competitiveness for the Samsung flagship devices.

Recent projects include:

• Samsung Cloud project; Conducted and developed seamless 
usability for optimized UX between Web & mobile interaction.

• Always on Display (AOD) project; Created original AOD UX design with stylus pen from the scratch and obtained U.S. patent.

• Other Projects; Edge UX, Basic Interaction, Notification Panel, Motion UX, Samsung keyboard (text input system)