Led product and market strategy for an FDA Class II medical device, defining target users, core value proposition, and differentiated positioning within a regulated healthcare landscape.

Developed the business and adoption model, including customer segmentation, problem framing, market sizing assumptions, and long-term growth vision to support product and regulatory alignment.

Shaped early product concepts and industrial design direction to align clinical requirements with usability, brand trust, and user acceptance.

Partnered closely with the PM and a 6-person cross-functional team to translate strategic, user, and business insights into the Target Product Profile (TPP), accelerating TPP delivery from 10 to 6 weeks through clearer scope definition and iterative reviews.

Global Service Department

End-to-end product designed a centralized digital entry point to streamline financial staff workflows. Conducted user research and usability testing to inform product decisions, delivering high-fidelity prototypes that aligned design, engineering, and stakeholders.

Contributed to the design of D-chat, a B2B SaaS collaboration platform serving over 15,000 global users.

Led the redesign of a core productivity feature, improving usability for thousands of enterprise users.

Supported the development of web-based scheduling and document-sharing tools to streamline internal workflows.

Led UX design for the Clinical Team Training Modules project at the San Francisco Veterans Administration, providing innovative training to 3,300 employees. Conducted stakeholder interviews, proposing solutions that optimized online training modules. Implemented impactful design changes, enhancing teaching quality and communication through user-centric approaches like user flows, journey maps, and wireframes.