Defining the Enterprise Web Agent Platform category at TinyFish ($47M Series A, ICONIQ-led), architecting end-to-end experiences already powering Google and Fortune 500 workflows. Unifying engineering, design, and go-to-market teams to build self-service capabilities with enterprise-grade reliability while establishing market positioning through validated customer development and designing AI-native architecture with anticipatory user experiences that optimize across our growing platform ecosystem.

Transformed B2B platform strategy for 40M+ users, driving 7% DAU growth and 9% reduction in search abandonment while scaling international design operations across North America/Europe. Led comprehensive product optimization delivering 3% payment conversion increase, managing $400K+ annual operations budget, and establishing cross-functional leadership across product teams for enterprise-grade trust architecture and workflow redesign.

Second-place winner presenting SMB empowerment solution at 2023 APEC ministerial meeting.

• Built 0-1 pharmaceutical supply chain platform delivering $20M margin opportunity, transforming manual coordination workflows into intelligent automation with 100% partner adoption and 83% IRR

• Designed integrated financial assistance platform managing $400M+ annual processing, consolidating 6 legacy systems and achieving ~700,000+ operational hours saved

• Led 0-1 multi-brand fitness platform strategy for 600K+ members, defining omnichannel product roadmap from concept through MVP launch achieving 4.6/5 App Store rating

• Directed cross-functional teams up to 12+ including embedded client stakeholders, managing executive alignment and change management across B2B, healthcare, financial services, and consumer digital transformations

• Founding team member driving product design and strategy, establishing design practices and frameworks that scaled across Fortune 500 digital transformation initiatives

Invited and taught at this annual workshop, in which I've led a selected group of senior designers and managers through design thinking process with my co-instructor, Ian Sands.