TikTok E - commerce

• Led the design for Store and Brand for TikTok E-commerce, driving significant improvements in user engagement and conversion rates.

TikTok Creator

• Founding designer for the Creator Studio platform and standalone app from 0-1.

• Achieved millions of daily active users within six months, with an impressive user rating of 4.7.

• Integrated innovative AI features to enhance user experience and engagement.

Led UX design for multiple products at Fidelity investment, including fidelity’s flagship mobile app, website, carplay. Owned end-to-end user experience from the initial concept through delivering.

Contributed to building the Helio Design System for mobile products.

Led the initial website design of the AscendEX （Formerly Bitmax） .

Help the start-up company attract 100000+ new users in three months and be financed successfully with the elegant web design.

• Assisted the lead UX designer with brainstorming the product API website design; built wireframes using Sketch.

• Assisted the lead UI designer with banner and icon design; helped improve the design workflow.

• Supporting the Head of Corporate Finance on matters including origination and execution;

• Advise clients on matters relating to IPOs and other corporate finance transactions;

• Co-ordinate the work of other professional parties involved in IPOs;