EA App
•Defined the information architecture from scratch, and constantly evolving the structure.
•Owned and shipped dozens of social and in-game experiences.
•Laid the foundation for EA Cross-platform play experience.
•Collaborated with cross-functional teams to deliver content and experiences.
•Worked closely with UX research to dig into user needs to inform design.
•Contributed significantly to the EA design system.
Origin
•Owned the e-commerce experience.
•Increased games sales revenue drastically by introducing bundle experience.
•Built high-fidelity prototypes with code for user testing and design handoffs.