Defined the information architecture from scratch, and constantly evolving the structure.

Owned and shipped dozens of social and in-game experiences.

Laid the foundation for EA Cross-platform play experience.

Collaborated with cross-functional teams to deliver content and experiences.

Worked closely with UX research to dig into user needs to inform design.

Contributed significantly to the EA design system.

Owned the e-commerce experience.

Increased games sales revenue drastically by introducing bundle experience.

Built high-fidelity prototypes with code for user testing and design handoffs.