Leading projects and develop e-commerce related Ad Platforms and Audience Platforms.

• Developed centralized Audience Data Platform to ingest and process high-volume e-commerce event streams, creating a unified "single source of truth" for user behavior.

• Developed applications that leveraged audience telemetry to drive precision ad targeting, real-time

ranking, and personalized user experiences and recommendations.

• Developed a real-time bidding (RTB) engine for search and display advertising, leveraging Reinforcement Learning (RL) to optimize bid strategies in dynamic market environments.

Led projects and develop end-to-end CTV and Video advertising platforms for high scale Supply Side

Platform (SSP) and Demand Side Platform (DSP) integrating Auction Theory, Game Theory, Simulation

based Optimization, and Machine Learning (Reinforcement Learning).

• Bidding Engine with Reinforcement Learning

• Auction Engine with multi attribute winner selection mechanism

• Header Bidding

• Optimal Floor Price Recommendation System

• Yield Optimization System

• Bidding and Pacing Optimization

• Auction Simulator to verify auction strategy, bidding optimization and etc.

• Traffic Simulator (Ad request traffic and Bid request traffic) for n-to-n test of SSP (Supply Side Platform) and DSP (Demand Side Platform).

• Whitebox Test Framework for testing Bidding Engine, Pacing Engine and etc.

Develop location based services for mobile devices (including mobile phones and tablets).

• Research and development innovative mobile solutions, services and applications for social network and applications, mobile collaboration, unified communications, location based services, mobile entertainment, mobile sensing and crowdsourcing, mobile commerce and ecosystem using platform independent mobile web technologies and various mobile platforms.

• Creating project idea, developing robust mobile system, conducting pilot, field test and user study, creating intellectual property, publishing research results in major conferences and journals and technology transfer to business unit.