# Justin B. > Principal Product Designer | Advisor | ex @ Square, Affirm, Marqeta Location: Santa Fe, New Mexico, United States Profile: https://flows.cv/justinb1 Hi, I'm Justin - a seasoned Product Designer and startup advisor with over 13 years of experience designing exceptional products. I'm known for my ability to create impactful, engaging, and user-centric experiences that drive business results. I'm passionate about designing successful product experiences that transform organizations and connect people. Over the years, I've honed my skills as a Product Designer and Design Manager, and have had the privilege of working with some of the biggest names in the tech industry. I spent several years on design teams at Marqeta, Affirm, and Block designing top-notch experiences that exceeded user expectations. More recently, I've been advising and building out design systems in Figma, designing a consumer fintech app, and crafting merchant dashboards. I'm also a product design consultant with extensive experience working on various products spanning consumer, enterprise, mobile, web design, dashboards, internal tools, servicing/reporting, and more. Collaboration is at the heart of everything I do. My goal is to create strategic, innovative, and impactful experiences that drive business success and make a real difference in people's lives. With my extensive knowledge and expertise, I can help transform your product into something truly exceptional. From my colleagues at Affirm, 360 peer review 2019: "He brings a positive attitude and delivers on deadlines." "Justin holds himself and his team to a high bar on execution in delivering thoughtful design to a large and demanding engineering and product team. He consistently steps up himself to make sure that things get done" "I think Justin is an awesome designer and I respect his ability to take in high-level product requirements and output great work" "Justin possesses an incredible capacity to deliver under pressure. Working closely with him to deliver the Walmart project" ## Work Experience ### Principal Product Designer @ FIS Jan 2023 – Present | Jacksonville, FL I'm currently spearheading the transformation of digital banking platform products and mobile apps through innovative design systems, leading a dynamic team to reimagine user experiences and enhance product functionality for exceptional customer engagement. My role involves merging functionality with creativity to craft extraordinary solutions that captivate and delight customers. Specifically, I'm completely redesigning our white-label consumer banking application from the ground up, supporting 600+ banks and 7+ million customers. ### Product Design Advisor / Investor @ Cascada Capital Jan 2021 – Jan 2023 | Santa Fe, New Mexico, United States As a Product Design Consultant and Advisor, I leverage my extensive experience and expertise to help companies create exceptional products. I work closely with teams to understand their unique needs and challenges, and then develop creative solutions that drive business success. From consumer and enterprise apps to dashboards, internal tools, and more, I've worked on a wide range of products and have a deep understanding of what it takes to create successful user experiences. ### Member of The Board of Advisors @ Cardsite Jan 2021 – Jan 2023 | New York, United States Cardsite is a delightful new way to create, manage, and share immersive web experiences with an audience. ### Member Of The Board Of Advisors @ Gladys Financials Jan 2021 – Jan 2023 | Nairobi, Kenya Virtual wallet infrastructure for financial services in Africa. ### Product Design Lead @ Square Jan 2020 – Jan 2021 | Oakland, California, United States During my time at Square on the Commerce Platform Design team, I had the privilege of working on multiple teams, including Catalog, Accounts, and Seller Profile, as a Product Design Lead. I played a key role in shaping the platform's user experience by developing innovative solutions that improved the way businesses interacted with their customers. I worked closely with cross-functional teams, including product managers and engineers, to create user-centric designs that aligned with business goals. My contributions helped to enhance the platform's usability, increase customer satisfaction, and drive business growth. ### Product Design Manager @ Affirm, Inc. Jan 2019 – Jan 2020 | San Francisco Bay Area As a Product Design Manager and Senior Product Designer at Affirm, I worked on creating new and honest experiences for POS financing at Checkout, Travel, in-store, and omnichannel. In my role, I led and managed a talented team of diverse designers who were dedicated to delivering exceptional experiences to our users. Our team was the front line for every consumer that used Affirm to make a purchase, and we worked tirelessly to fulfill the company's mission of delivering honest experiences. As a Senior Product Designer, I also contributed to creating new retail experiences for the Travel vertical and omnichannel checkout. ### Senior Product Designer @ Affirm, Inc. Jan 2018 – Jan 2020 | San Francisco, California Product Designer working to create honest financial products. Creating new retail experiences for the Travel vertical and omnichannel checkout. ### Senior Product Designer (Lead) @ Marqeta, Inc Jan 2014 – Jan 2018 | Oakland, CA As the Lead Product Designer at Marqeta for nearly 4 years, I was responsible for designing and executing end-to-end experiences for multiple products, including analytics, reporting, and BI applications, Marqeta.com, program dashboard (B2B admin software), internal team tools/apps, and mobile apps. As the first designer at the company, I shaped all aspects of our digital product experiences and led the creation of the Marqeta UI/UX design system, a React-based library for company-wide product design practice and software development life cycle. I spent the majority of my time at Marqeta as a solo designer, working on solving unique Fintech challenges and leading design for new features across the platform and new strategic opportunities and verticals. ### Product Designer / Photographer @ Symphony Commerce Jan 2012 – Jan 2014 | San Francisco Bay Area Visual Designer: web, graphics, marketing, etc. UI/UX. Brand development. Creative direction. Templates. Product development. Lead Photographer for all brand/client partners. Manage in-house studio, retouching, composites, images for design, file management. Expert on anything photography related. Product/Lifestyle/Portraits Symphony’s mission is to create a strong foundation for the world’s best brands: simple, seamless, scalable commerce. ### Web Designer / Photographer @ sneakpeeq.com Jan 2012 – Jan 2013 Product/Food/Fashion Photography for over 400 brands. Oversee and produce all product photography as well as edit and optimize all brand images for the site. Photo Editor/Retoucher. Manage in-house studio, lighting equipment, prop sourcing/styling. Conceptualize and execute custom projects and location lifestyle shoots. Handle image approval and develop standards for all partner brands. Graphic design for marketing and ad campaigns. Art Direction. Design for web, banners, mockups. Work closely with all teams including, copy, merchandising, marketing, design, and engineering to deliver exceptional products and outstanding customer experience. ### Photographer / Photo Editor / Digital Assistant @ Self Employed Jan 2007 – Jan 2011 Independent Contractor. Photoshop expert. Digital assistant. Assistant for wedding and portrait studio. Photo editor. Product and portrait shoots all over Northern California for award-winning photography studio. In charge of all the post-production, editing, color correction, extensive retouching, online galleries, file management and delivery. ## Education ### BA in Communications Trinity University ### MFA in Photography Academy of Art University ### BA Communications in New Media Trinity University ## Contact & Social - LinkedIn: https://linkedin.com/in/justin-b-83711510 - Portfolio: http://www.justinmakes.com/ --- Source: https://flows.cv/justinb1 JSON Resume: https://flows.cv/justinb1/resume.json Last updated: 2026-03-31