# Justin Cheng

> Software Product Designer

Location: Taipei, Taipei City, Taiwan
Profile: https://flows.cv/justincheng1

Let's build simple, lovable, complete(SLC) products together.

Specialties:
Product Thinking, Systems Thinking, Wireframing, Rapid Prototyping, Usability Testing, Information Architecture, Typography, UI/Visual Design, Interaction Design, Responsive Web Design, Vibe Coding

Front-End Development:
HTML5, CSS(SCSS), Git, JavaScript, TypeScript, Generative AI

#Startups #B2B #SaaS #Fintech #InternationalTrade #ProductivityTool #AI

## Work Experience
### Senior Product Designer @ Firstbase
Jan 2023 – Present | New York, New York, United States

### Founding Product Designer @ Puzzle
Jan 2020 – Jan 2023 | San Francisco, California, United States
The first design hire, designed the web app from the ground up to make modern accounting accessible to startup founders and accountants.

- Successfully shipped core Puzzle features from concept to launch, improving financial statement accuracy
- Developed and implemented transparent design team processes that enhanced cross-functional collaboration
- Established and scaled company's first design system, including foundations, design tokens, 
 and reusable UI patterns
- Shipped a brand refresh alongside an agency and launched the marketing site puzzle.io

### Product Designer @ Enter, Inc.
Jan 2018 – Jan 2020 | San Francisco, California, United States
As the sole product designer, led the product design of the Enter Provider web app's customer-facing experience, optimizing revenue cycle management experience for healthcare providers.

- Partnered with engineers to establish Enter design system from scratch, accelerating product development for both Enter Provider and Enter Admin (internal tool)
- Led rapid iteration cycles for enter.health, implementing data-driven improvements that increased conversion rates

### Digital Designer @ Freelance
Jan 2011 – Jan 2018
Provided strategic design solutions for diverse clients, delivering comprehensive brand and digital experiences that included brand identity, print collaterals, and responsive web designs.

Developed custom websites optimized for cross-browser compatibility and various viewport sizes, improving client conversion rates.

https://jccheng.com

### UI / UX Designer @ International Integrated Systems, Inc.
Jan 2012 – Jan 2015 | Taipei, Taiwan
- Designed and developed comprehensive information architecture, user flows, and functional prototypes for web and mobile apps
- Worked closely with project managers and engineers to enhance the CHT MOD service features during the product development cycle
- Managed the development of outsourced projects, including print design, video production, and marketing campaigns, ensuring that all deliverables were on schedule and adhered to the scope of RFPs

### Visual & Web Designer @ ChainSea Information Integration Co., Ltd.
Jan 2009 – Jan 2011 | Taipei, Taiwan
- Designed conversion-focused websites that increased client sales
- Designed and implemented responsive HTML email templates for large-scale campaigns, achieving higher user engagement rates


## Education
### Master of Fine Arts (M.A.) in Interaction & UI/UX Design
Academy of Art University

### Bachelor of Science (B.S.) in Multimedia Design
National Taichung University of Science and Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/jccheng
- Portfolio: http://jccheng.com

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Source: https://flows.cv/justincheng1
JSON Resume: https://flows.cv/justincheng1/resume.json
Last updated: 2026-03-31