# Justine Edrozo > Senior Product Designer @ Clever Location: San Francisco Bay Area, United States Profile: https://flows.cv/justineedrozo With experience across early-stage startups and established enterprise SaaS teams, I love turning complex problems into intuitive, human-centered solutions. My work is grounded in data, thoughtful design, and a genuine curiosity about how people interact with technology. As a product designer, I thrive in fast-moving environments where design systems, systems thinking, and user insights come together to shape meaningful product experiences. I care deeply about building inclusive, collaborative teams and believe in a culture of experimentation, learning, and continuous improvement. Looking forward to connecting! ## Work Experience ### Senior Product Designer, District Integrations @ Clever Inc. Jan 2024 – Present | San Francisco Bay Area ### Senior Product Designer @ Stoke Jan 2023 – Jan 2024 I led the end-to-end (0-to-1) UX design strategy and design execution of the data platform & AI-driven decision science engine tailored for eCommerce brands, from concept to launch. Partnered with product managers to conduct 50+ customer discovery interviews and competitor analyses, defining product vision, strategy, and roadmaps to align design initiatives with business objectives. Executed initial GTM strategy, resulting in 500+ customer acquisitions within the first two months post-launch. Created and maintained Stoke's design system and design tokens, advocating for user-centric design principles and integrating WCAG 2.1 accessibility best practices. Conducted 50+ usability testing sessions, leveraging affinity mapping to synthesize insights on high-impact features for rapid iteration in a fast-paced startup environment, increasing monthly retention by 20%. Collaborated with data science, machine learning/AI, and engineering teams to design dashboards and data visualizations supporting key user activities such as ad spend optimization, product listing improvements, inventory planning & demand forecasting, generative AI content creation, & product scoring. Championed design thinking methodologies across the organization, fostering a user-centric approach to product development and decision-making processes. ### Senior Product Designer @ Artica Jan 2022 – Jan 2023 I designed the end-to-end experience for a consumer facing AI product recommendation tool, working closely with a cross-functional team to research user needs & pain points, iterate on design wireframes and visuals, and present proposals to senior leadership. Spearheaded the creation of a multi-brand design system that utilized semantic design tokens, resulting in a shared language across design and engineering for creating and maintaining components across two distinct brand styles and visuals. Collaborated with our machine learning & engineering teams to conduct A/B tests and usability tests for improving CTR/CVR targets on Amazon affiliate links and product detail pages. ### Senior UX Visual Designer @ TIBCO Jan 2021 – Jan 2022 | Seattle, Washington, United States I created and maintained UX visual design guidelines and pattern library components that enabled our team to collaborate efficiently and consistently across various TIBCO Cloud enterprise web applications (data integration/API developer tools, data visualization, ML/AI business process mining, and the overall cloud platform). I led bi-weekly design team meetings for project critiques, system alignment, mentorship, and strategy discussions. Designed components, icons, spot illustrations, and functional prototypes that were later validated and iterated upon after testing with users, while partnering closely with an interdisciplinary team that includes interaction designers, copywriters, product managers, engineers, and QA teams throughout product implementation life cycles. ### UX Visual Designer @ TIBCO Jan 2018 – Jan 2021 | Seattle, WA ### User Experience Designer @ University of Washington Jan 2016 – Jan 2018 I worked collaboratively with several finance and administration departments at the University of Washington to redesign and restructure their website content and interface to improve usability and better suit their departmental needs. Frequently held consultations for clients, conducted user surveys and card sorting exercises, sketched wireframes and rapidly produced interface mockups on a day-to-day basis. Created and managed content on the Drupal CMS. Customized and implemented front-end theme changes for each department website. ### Catalyst Tools and Canvas Specialist @ UW Learning & Scholarly Technologies Jan 2015 – Jan 2017 | Seattle I provided front-line technical support for Catalyst Tools and Canvas Learning Management System for faculty, staff, and students at the UW. I analyzed and solved technical issues in real-time, with email, phone, and one-on-one consultations with clients. I collaborated and assisted fellow assistants and consultants to engage in decisive problem-solving in a fast-paced, high-pressure environment ### Undergraduate Teaching Assistant, INFO 330 User Experience and Information Architecture @ University of Washington Information School Jan 2016 – Jan 2016 I conducted lab section meetings for students and provided critiques and feedback for student projects. I prepared material for lectures on information architecture and visual design. I assisted the professor with grading, online communication with students, and organizing course activities and exercises. ## Education ### Bachelor of Science (BS) in Informatics, Human Computer Interaction (HCI) University of Washington Information School ### Bachelor of Business Administration (BBA) in Business Administration UW Foster School of Business ## Contact & Social - LinkedIn: https://linkedin.com/in/jbedrozo --- Source: https://flows.cv/justineedrozo JSON Resume: https://flows.cv/justineedrozo/resume.json Last updated: 2026-04-13