# Justin Li > Design leader for AI assisted tax | Webby Winner & Patentor Location: San Jose, California, United States Profile: https://flows.cv/justinli2 I firmly believe every experience is a user experience. From the handle of the door you open to checking your email, your experience will either be a good one or a bad one. As a designer, my job is to bridge the gap by identifying a point of view where user needs are met and develop insights that construct a clean, innovative design. ## Work Experience ### Manager 3, Product Design (Group Design Manager) @ Intuit Jan 2024 – Present | Mountain View, California, United States Leading the Turbotax Live E2E design strategy ### Manager, Product Design @ Credit Karma Jan 2022 – Jan 2024 | Oakland, California, United States 2023 - 2024: Led 4 of the largest growing and revenue generating verticals (Credit Cards, Lightbox, Insurance, Home) with a $20B+ combined portfolio to 140M members. Coached, mentored, and hired in for a team of 8 designers across 4 sites spanning Oakland, Los Angeles, North Carolina and Bangalore. 2022 - 2023: Led the product design strategy transitioning Mint to focus on Prime, an under penetrated segment in Credit Karma to key features like Net Worth, Cash Flow and Investments. Coached and mentored 4 product/content designers while leading strategic north star vision projects to integrate horizontally and vertically with key pillars like our Subprime segment and Credit Cards to create a cohesive experience. ### Product Design Manager (Mint) @ Intuit Jan 2022 – Jan 2022 | Mountain View, California, United States I lead an award winning team of 7 UX, Visual, and Marketing designers empowering financial prosperity around the world ### Senior Product Designer for Mint - Monetization @ Intuit Jan 2020 – Jan 2022 | Mountain View, California, United States Lead designer for monetization strategy in Mint ### Senior Product Designer for QuickBooks @ Intuit Jan 2017 – Jan 2020 | San Francisco Bay Area I am a hybrid product designer who is in love with the end-to-end experience of the design process. Depending on the state of the project I lead user research, interaction, visual, motion and low to high fidelity prototyping for our Quickbooks Self Employed mobile app. - While I design for both iOS and Android, I lead our Android initiative and am responsible for advocating, evangelizing and disseminating Android best practices so our mobile app can truly have a native experience. - I lead the Quickbooks Self Employed Invoicing mobile experience and partner with our other products to ensure a seamless, cohesive experience throughout our product. - mentor designers in design craft, acumen and career development ### Product Designer II - Design Systems @ Workday Jan 2016 – Jan 2017 | Pleasanton, CA UX Core Designer - Design Systems - iOS and Android Mobile Design - Application Tools https://design.workday.com/ ### Product Designer I @ Workday Jan 2014 – Jan 2016 | Pleasanton, CA UX Tools - Responsive Web - iOS Mobile Design ### UX/UI Designer @ Bridgepoint Education Jan 2013 – Jan 2014 | San Diego, CA - Responsible for design and development on all aspects of web user interfaces for Bridgepoint Education’s web and mobile products. Including workflows, information architecture, prototypes and wireframes, user persona maps, and more. - Responsible for ensuring product style guide standards, as well as usability standards across Bridgepoint Education’s product suite. - Responsible for documenting, red lining, and communicating design specifications to the appropriate development team. - Contributed to the design and development on the overall user experience across Bridgepoint Education’s web and mobile applications. Including, three live production applications and two in-development applications. - Translated approved design concepts into customer-facing user interfaces for web and mobile. - Improved interaction and visual design by concepting, wireframing, and validating UX workflows for Bridgepoint Education’s web and mobile products. ### UX Design Intern @ Qualcomm Jan 2013 – Jan 2013 | Qualcomm Institute at CaliT2 Atkinson Hall - Conducted user testing, contextual interviews, affinity diagramming and prototyped NEXCAVE’s controller to improve ergonomics - Publication: Controlling the CAVE: A User Study Exploring Handheld Controllers in a Virtual Reality Environment. Designing Interactive Systems Conference 2014. Vancouver, BC, Canada (Pending) ## Education ### Bachelor of Science (BS) in Human Computer Interaction UCSD ### Chinese Studies in Chinese Language and Literature Beijing Normal University ### Chinese Christian Schools ## Contact & Social - LinkedIn: https://linkedin.com/in/justinkli - Portfolio: http://www.justinkli.squarespace.com --- Source: https://flows.cv/justinli2 JSON Resume: https://flows.cv/justinli2/resume.json Last updated: 2026-04-13