# Justin Macha > Senior Product Design Lead Location: Oakland, California, United States Profile: https://flows.cv/justinmacha With over a decade of UX design experience, I specialize in creating design systems and data visualization solutions for complex and dynamic domains. I balance user needs, business goals, and technical constraints to craft strong end-to-end experiences that deliver value and delight to customers and stakeholders. As a Senior UX Designer at Charles Schwab, I led UX design teams and projects for wealth management clients, designing UI for new performance and asset allocation experiences in the Schwab ecosystem. I use Figma as a design and collaboration tool, and provide creative direction and feedback to developers and product owners. I also conduct user research and facilitate design sprints and workshops to discover customer pain points and develop concepts for product development. Previously, I worked with leading companies such as Salesforce, Google, and Activision, delivering innovative and engaging products and platforms for CRM, gaming, and AI. ## Work Experience ### Senior Product Designer @ Happy Client Studios Jan 2014 – Present | San Francisco Bay Area Through my freelance agency, Happy Client, I’ve collaborated with clients across industries, applying over a decade of experience in user experience, product design, design systems, marketing, strategy, and art direction to deliver impactful solutions. My responsibilities span across strategic design leadership, hands-on design work, and managing client relationships to deliver high-quality, impactful digital solutions. • Design Strategy & Vision: Define product design vision across projects, aligning with client goals through strategic approaches that balance business objectives, user needs, and technical constraints. • End-to-End Product Design: Lead design from concept to final implementation, including wireframing, prototyping, and UI detailing, to create meaningful, engaging user experiences. • Client Collaboration: Serve as the primary design consultant, aligning client goals with design recommendations through presentations and regular feedback. • Cross-Functional Collaboration: Work closely with product managers, developers, and strategists to ensure an aligned design process and effective communication. • Design Systems: Build and maintain scalable design systems and component libraries for consistency and efficiency across client projects. • User Research & Testing: Conduct research and usability testing to validate and refine designs based on data-driven insights. • Mentorship & Leadership: Mentor junior designers, fostering a collaborative culture and maintaining high-quality design standards. • Project Management: Manage multiple projects, balancing timelines, budgets, and client expectations from proposal to final delivery. ### Senior Product Design Lead @ Cisco Jan 2023 – Jan 2024 | San Francisco Bay Area Contributed to the implementation of Salesforce Revenue Cloud into the seller experience at Cisco Systems. Collaborated closely with cross-functional teams to ensure seamless integration and alignment with user needs. Utilized UX design principles to enhance the usability and effectiveness of the platform for sales professionals. Conducted user research and gathered feedback to iterate on design solutions, ultimately improving user adoption and productivity. ### Senior Product Design Lead @ Charles Schwab Jan 2020 – Jan 2022 | San Francisco Bay Area Product + UX Designer. Team lead for wealth management clients. Led designs of both client and UI for new Performance and Asset Allocation experiences in the Schwab ecosystem. Regularly facilitated ideation, design, sketching workshops and design sprints to discover customer pain points and develop concepts for product development. Conducted client research to understand usability of design artifacts, user behaviors and expectations for both novice and advanced clients. ### Product Designer @ Freelance Jan 2020 – Jan 2020 | San Francisco Bay Area ### Product Design Lead @ Salesforce Jan 2016 – Jan 2019 Lead Designer in a variety of interactive-based projects, including the introduction of guided tours, and the redesign of Salesforce.com pricing and navigation. Collaborated daily with Marketing, User Research, and Product stakeholders. ### User Experience Designer @ Salesforce Jan 2015 – Jan 2016 Utilized the Salesforce.com visual system and the Lightning Design System to communicate concepts and designs through sketches, wireframes, high fidelity comps, and prototypes. ### Art Director @ Salesforce Jan 2014 – Jan 2015 Produced innovative digital marketing materials for Dreamforce and Small Business units. ### Art Director @ Freelance Jan 2014 – Jan 2016 ### Art Director / Creative @ DOJO Jan 2011 – Jan 2014 ### Creative Intern @ DOJO Jan 2010 – Jan 2010 ### Broadcast Intern @ Cutwater Jan 2009 – Jan 2009 ## Education ### Bachelor of Fine Arts (BFA) in Advertising Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/justinmacha - Portfolio: http://justinmacha.com --- Source: https://flows.cv/justinmacha JSON Resume: https://flows.cv/justinmacha/resume.json Last updated: 2026-04-13