Designer #2 on B2B affiliate marketplace platform, connecting Sellers and Creators.

Priorities

• Transitioning an Eng-led platform into a Product-led strategic platform

• Supporting leadership in shaping roadmaps, and cross-functional communication

• Redesigning UI/UX across the platform for higher retention

• Utilizing AI to personalize and streamline experiences throughout the platform

• Work closely with Creators and Sellers on the platform

• Overall, creating an experience that stands out from the competition

I design impactful data-driven experiences to help content creators and SMB teams grow and succeed, while increasing user acquisition, retention, and conversion.

What I focus on:

• Find value-driven opportunities to increase acquisition and retention, and work with stakeholders across the org to test and learn fast at scale

• Help lead design strategy with leadership in roadmap sessions, balancing business objectives and user goals

• Run qualitative user testing with researchers, and work with data analysts for quantitative data that help validate our hypothesis and inform designs

Focused on activation, engagement, and monetization.

• Activation, to create a seamless and personalized onboarding experience so new customers see the

value of Evernote in a meaningful way.

• Engagement, to build on what we know about the customer, and find ways to guide them in the right direction so they continue to use the right features at the right time.

• Monetization, to upgrade new and existing customers through paywalls and other triggers to provide

more features to help them achieve their goals.

Simply put, my goal is to help others achieve their goals on our platform through research and customer-focused solutions, while balancing business goals.

• Lead UX strategy with PM, Devs, and cross-functional stakeholders to create empathetic, deeply researched experiences that focus on growing our marketplace, and providing our users with a seamless experience across our platform.

• As the only designer on the Talent Lifecycle team, I'm responsible for the end-to-end experience in the freelancer’s journey, so communication, collaboration, and applying best practices are paramount in building out high-quality products, launching experiments and evaluating how they perform and how to iterate in a rapid pace.

• Working exclusivly on the Jobs team, I create intuitive products that help our users find and apply for jobs.

• Collaborate with other teams to make sure all requirements are cohesive throughout the site, and meet the standards of our design system.

• Multi-tasking several projects from bigger high-level to smaller opimizations.