Led brand strategy in close collaboration with SPARC Marketing and Operations leadership to drive growth and maximize audience reach in a highly saturated market.

Owned end-to-end product lifecycle and roadmap development of SPARC's digital platforms during a period of rapid growth and regulatory advancement.

As a founding SPARC employee, provided strategic leadership for technology and design initiatives across SPARC's emerging sales, distribution, and manufacturing verticals.

Led a solo design studio, delivering branding, digital, and print solutions for hospitality, retail, and nonprofit clients. Managed all business operations including client acquisition, project planning, and financial management.