# Justin Morgan

> Product Leader | Strategy in the Brain • Design in the Veins • Customers at Heart | Regulated Markets

Location: San Francisco, California, United States
Profile: https://flows.cv/justinmorgan

I’m a sleeves-up product builder who turns complex systems into products customers trust and teams can sustain. I’ve found my best work happens using a combination of "strategy in the brain, design in the veins, and customers at heart" to create a balance of rigor, creativity, and empathy that moves people and ideas forward with confidence.

When our Finance team needed an internal accounting tool, I joined a tricky handoff. They knew what their ledgers should look like, but translating accounting requirements into engineering specs was making a bottleneck. Sitting side-by-side with our accountant, I learned bookkeeping fundamentals. And after a crash course in SQL, I could bridge the gap between their teams. The result was a platform that eliminated manual entry, and more importantly, gave the Finance team their time back.

With SPARC Pay, I helped deliver one of California’s leading regulated online payment ecosystems. Seeing an opportunity with new banking regulations, securing a banking partner was our first step. The bigger challenge was translating a slew of regulatory constraints into a seamless user experience, but by balancing compliance with customer convenience, we cut transaction costs, boosted adoption, and opened the door to future licensing.

And when COVID shut down retail in April of 2020, the e-commerce platform we had launched only months ago absorbed a 430% traffic surge overnight. With it, site errors began skyrocketing. Triaging by customer impact, I partnered with Engineering to build dashboards, identify the worst offenders, and roll out fixes fast. Once operations stabilized, we shipped immediate improvements like guest checkout and a revamped mobile UI, building customer trust that turned a crisis into long-term growth.

Across roles and environments, I’m most at home where complexity is unavoidable, but confusion isn’t. Clarity, empathy, and execution are foundational to successful products, and I continue looking to join teams that use these principles to create solutions that last.

## Work Experience
### Director of Creative Marketing @ SPARC
Jan 2024 – Jan 2025 | San Francisco Bay Area
Led brand strategy in close collaboration with SPARC Marketing and Operations leadership to drive growth and maximize audience reach in a highly saturated market.

### Lead Product Manager @ SPARC
Jan 2019 – Jan 2024 | San Francisco Bay Area
Owned end-to-end product lifecycle and roadmap development of SPARC's digital platforms during a period of rapid growth and regulatory advancement.

### Director of Technology and Design @ SPARC
Jan 2010 – Jan 2019 | San Francisco Bay Area
As a founding SPARC employee, provided strategic leadership for technology and design initiatives across SPARC's emerging sales, distribution, and manufacturing verticals.

### Principal @ Point Blank Inc Design
Jan 2004 – Jan 2010 | San Francisco, California, United States
Led a solo design studio, delivering branding, digital, and print solutions for hospitality, retail, and nonprofit clients. Managed all business operations including client acquisition, project planning, and financial management.


## Education
### Digital Graphics Production
San Francisco State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/justinmorgan-in

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Source: https://flows.cv/justinmorgan
JSON Resume: https://flows.cv/justinmorgan/resume.json
Last updated: 2026-04-13