# Justin Ranton, UXC > Designing for clinicians @ Smarter Technologies Location: Seattle, Washington, United States Profile: https://flows.cv/justinrantonuxc 🔹 UX Leadership Epitomized: A versatile UX leader skilled in both the art and science of design. Based in Seattle, my journey has been marked by a consistent drive to merge creativity with business acumen, shaping products that not only look great but perform exceptionally in the market. 🔹 Strategic Visionary & Hands-On Expert: At the heart of my approach is a balance between strategic leadership and a hands-on engagement in UX and Interface design. This dual capability has enabled me to guide teams in creating designs that don't just appeal aesthetically but also contribute significantly to revenue growth and market differentiation. 🔹 Proven Track Record: My tenure at companies like BD, AliveCor, and Facebook has seen me lead initiatives that resulted in substantial revenue increases, market growth, and enhanced design efficiency. Notable achievements include spearheading a UX strategy that led to a 400% surge in premium subscriptions and leading the global integration of Figma, enhancing collaboration and design system consolidation. 🔹 Mentorship & Team Building: Believing strongly in the power of mentorship, I have cultivated high-performing UX teams, focusing on professional development and innovative recruitment strategies. This commitment to team growth is not just about nurturing talent but also about fostering an environment where creativity and strategic thinking thrive. 🔹 Educational Foundation & Volunteerism: My educational background, including courses from NN/g - Nielsen Norman Group and IDEO, complements my professional experience. I'm also actively involved in the design community as a mentor at ADPList.org and a speaker at various design forums. 🔹 Let's Connect: I'm always open to discussing UX design, team leadership, and how strategic design can drive business success. Feel free to connect with me here and reach out. ## Work Experience ### UX & Product Design, Lead @ Smarter Technologies Jan 2025 – Present | Greater Seattle Area Crafting AI-powered experiences that help hospitals achieve 100% chart accuracy, recover millions in earned revenue, and improve care quality. Translating complex clinical insights into intuitive workflows that empower CDI teams and revenue cycle leaders—optimizing healthcare without disrupting clinicians. ### Member @ Design Leadership Forum Jan 2021 – Present | Greater Seattle Area "Our mission is to advance the practice of design leadership by fostering a community where the world’s best can learn from one another. We strive to make the Forum inclusive and relevant to those confronting the challenges of leading design teams." - Design Leadership Forum ### Member @ Digital Medicine Society (DiMe) Jan 2021 – Present | Seattle, Washington, United States Partner with a community of other organizations to develop tools and programs to elevate inclusivity in the production of digital health tools. ### Product & UX Designer @ Freed Jan 2024 – Jan 2025 | Greater Seattle Area Freed is the most clinician-focused company in the world. Join us in making clinicians happy. ### UX & Product Designer @ Freed Jan 2024 – Jan 2024 | Greater Seattle Area Brand & Marketing Design - Webflow edits & page design - Swag & apparel design - Branded presentation & video conferencing assets Product Led Growth CRO (Conversion Rate Optimization): - Consumer Sign-up page design - CRO: B2B Landing Page Design - NUX (New User Experience) Onboarding flow design Product Design UX & Design of various product surfaces and features including all clinician areas Brand pull-through to product surface Design system setup and integration into workflow Figma administration ClickUp project management setup & integration for the design team ### Owner @ Blkhōl Design Studio Jan 2023 – Jan 2025 | Greater Seattle Area Owner, Creative Director, Business Development, Project Management ### Assoc. Dir. User Experience - Medication Delivery Solutions @ BD Jan 2022 – Jan 2023 | Remote - Seattle ### Director, Head of UX @ AliveCor Inc. Jan 2022 – Jan 2022 | Remote ### Sr. Manager, Head of UX Design & Research @ AliveCor Inc. Jan 2021 – Jan 2022 | Remote Manage a global team of UX Designers & Researchers, across multiple business units, and verticals supporting digital therapeutics and enterprise health applications. Key Initiatives - Establish internship program - Advocated for and secured dedicated UX budget - Led Creation of UX intranet/Wiki - Led Conversion Rate Optimization program driving growth in annual recurring subscription revenue - Led UX efforts for Brand Refresh and Redesign - Attract and retain top UX Design & Research talent from around the world ### Manager, Head of UX Design & Research @ AliveCor Inc. Jan 2020 – Jan 2021 | Remote As the UX Manager at AliveCor, I'm responsible for leading design efforts of Mobile and Web applications for both consumer and enterprise products. I'm also responsible for creating a design strategy to push the company's goals for brand awareness and customer interaction. Responsible for managing a globally dispersed team of UX designers and researchers. Key Initiatives - Built a design practice within the product organization - Scaled UX & Research teams globally standing up design team in Bangalore, India - Designed UX strategy and processes - Stood-up UX Research practice within the product organization - Led Redesign of the Kardia Consumer App - Designed new Kardia Recommend Service for Client facing portal Day-to-day Responsibilities - Manage a team of UX Designers and Researchers - Drive AliveCor vision and design consistency with external design partners - Proactively grow and shape AliveCor's creative and collaborative design culture - Play an active role in all phases of the HCD process from concept through delivery - Partner with all levels of cross-functional teams - Facilitate various participatory / co-design workshops ### Product Design Lead @ AliveCor Inc. Jan 2019 – Jan 2020 ### Advisor - User Experience & Product @ Insitehub.io Jan 2021 – Jan 2022 | Dallas-Fort Worth Metroplex Advise executive leadership in all things User Experience related to product development. ### Sr. UX Designer @ Facebook Jan 2019 – Jan 2019 | Menlo Park, California - Led various design projects across multiple teams which led to increased adoption of the Automatic Ad Placement program, and measurably improved usability of Ads Manager experience. - Co-authored UX Excellence Rubric for Measuring the Quality of UX and co-facilitated the pilot project. - Worked closely with UX Research and Data Science to identify key opportunities for optimization and growth of the Analytics & Ads Manager platform. - Devised and Led Accessibility program for the Analytics & Ads Manager Platform ### Sr. UX Designer - Innovation Team @ Ameren Jan 2018 – Jan 2019 | Greater St. Louis Area - Designed strategy for UX Team - Facilitated Design Sprints and other co-designing exercises - Educated 40+ people on HCD ### Leadership Team, SingularityU - St. Louis Chapter @ Singularity University Jan 2018 – Jan 2018 | Greater St. Louis Area - Attended board meetings as representative for Design Thinking and Innovation opportunities - Created framework for managing incoming and upcoming initiatives - Helped plan and host panel on Fintech Inclusivity ### Consutlant / Facilitator @ Object Computing, Inc. (OCI) Jan 2018 – Jan 2018 | Greater St. Louis Area Facilitate workshops and lectures on Design and UX related topics. Design Thinking, User Experience, UX Analytics, HEART, Empathy, etc... ### Sr. UX Architect @ Bayer Crop Science Jan 2017 – Jan 2018 | Creve Coeur, Missouri To-date my highlight at Bayer is leading an effort to establish well-rounded UX analytics using Google's HEART framework. I designed a workshop around Goals, Signals, Metrics to help product teams and stakeholders clearly articulate the goals for their products and what metrics they'll use to measure them. I've helped educate a variety of product roles on the importance of usability and interval testing. As a result, HEART has become a living ecosystem that drives future enhancements, prioritizes backlogs, and measures the success of our products/initiatives. The ecosystem is quickly becoming an active community with ambassadors, dedicated collaboration channels on slack and yammer, and has opened the door for enterprise-wide application. Other initiatives I drove: - Started think tank for AR/VR and consulted on multiple AR/VR projects - Led education efforts teaching more than 100+ individuals design thinking, HCD, and Usability Day-to-day Responsibilities: - Product Strategy, using data to inform the design - Facilitate workshops - Translate concepts into user flows, wireframes, mockups, and prototypes that lead to intuitive user experiences. - Facilitate the client’s product vision by researching, conceiving, sketching, prototyping, and user-testing experiences for digital products. - Design and deliver wireframes, user stories, user journeys, and mockups optimized for a wide range of devices and interfaces. - Identify design problems and devise elegant solutions. - Make strategic design and user-experience decisions related to core, and new, functions, and features. - Take a user-centered design approach and rapidly test and iterate your designs. - Collaborate with other team members and stakeholders. - Ask smart questions, take risks and champion new ideas. ### User Experience Lead @ FollowMyHealth Jan 2016 – Jan 2017 | Litchfield, Illinois As the User Experience lead, I was responsible for end-to-end user experience strategy. I spent the majority of my time aligning business needs and user needs via user research and facilitating internal workshops. During my time here I wore many hats, art director, front-end developer, UX Researcher, UX Designer, Visual Designer, and many more. Most of our work was related to defining the brand around our users' experience. I worked with stakeholders and patients to re-brand FollowMyHealth. This included leading branding workshops and other activities resulting in a new styleguide and company logo. Together, with front-end engineers, we developed a living design system based on Brad Frost's Atomic Design. I worked with a larger internal UX team to facilitate UX research & usability studies. ### UX Lead - Innovation Team @ Magellan Health Jan 2016 – Jan 2016 | Greater St. Louis Area As the UX Lead on the Innovation Team, I am responsible for defining experiences on various products and features, by leveraging qualitative and quantitative data to identify opportunities. Responsibilities: Conceive and document solutions through user flows, storyboards, wireframes, personas, prototypes, test cases, or written specifications and user stories Collaborate with creative, IT, and operations to deliver customer-facing digital experiences Partner with analytics and testing teams in the development of a testing roadmap Evaluate competitive and innovative approaches to identify best practices and opportunities for improvement Act as the lead on all front-end design technical projects Effectively evaluate and communicate success criteria and prioritize a roadmap that balances short term opportunities with longer term experiences and focuses appropriately on the highest value opportunities Delivers customer-focused innovation throughout the entire lifecycle, including optimization and enhancement of existing features Works with external vendors and partners as related to customer experience initiatives ### User Experience Designer @ Magellan Health Jan 2015 – Jan 2016 | Greater St. Louis Area As a User Experience Designer, I focus on translating business goals into user-focused solutions for new, or existing, Web site and application projects – by creating site-maps, wireframes, user flows and user interactions. After synthesizing data collected from UX Research teams, I work closely with visual designers, front-end developers, programmers, analysts, and business units to create optimal solutions that satisfy business and users goals. ### Consultant | UX Designer @ Magellan Health Jan 2015 – Jan 2015 Liaise between designers and developers and to strategize user and programming functions with an empathy to design to form a bridge between designer and developers. ### Project Manager/Product Designer @ Click4Corp Jan 2014 – Jan 2015 Oversee the concept, design, development and quality control of websites, applications and marketing collateral. ### Founder, Creative @ Aflame Marketing Jan 2004 – Jan 2014 | Texas Marketing agency focused primarily on print collateral and graphic design. ## Education ### CDO School in Executive Design Leadership Chief Design Officer School ### Marketing/Minor - Radio and Television East Texas A&M University ## Contact & Social - LinkedIn: https://linkedin.com/in/jwranton --- Source: https://flows.cv/justinrantonuxc JSON Resume: https://flows.cv/justinrantonuxc/resume.json Last updated: 2026-02-23