# Justin Severson

> Designer + Writer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/justinseverson

I’m passionate about many things: good coffee, great art, giant robots, and a well-written tagline. As a writer, my preference is telling stories of intergalactic heroism, but I also enjoy designing products that make people’s lives better — even just a little bit.

## Work Experience
### Head of Design @ Packsmith
Jan 2023 – Present
Leading a tiny but powerful team of product and brand designers to ensure a continuity of experience across our product and marketing. As a small team, I'm also hands-on with design across every aspect of the business.

### Designer, Writer, and Editor @ Unknown
Jan 2015 – Present | San Francisco Bay Area
I design (using both pixels and words) all kinds of things for all kinds of clients, working with teams large and small. Clients include Delighted, Airbnb, Column Tax, Packsmith, and Slack. Want to be next?

### Staff Content Designer @ Outreach
Jan 2021 – Jan 2022
As the first IC content design hire, I helped build a content design practice at Outreach. I defined processes, spearheaded our voice + tone guidelines, and helped my teammates across the organization understand what content design is, and how it's an integral part of the design process. That work included leading several design projects with a content-first approach, and partnering with our systems team to reconsider things like our type system to better support our content needs.

### Senior Content Designer @ Slack
Jan 2017 – Jan 2021 | San Francisco Bay Area
I solved tricky UX problems, often (but not always) with words. In my almost four years 
at Slack, I wrote, designed, and named features across (almost) the entire product. I also led content for our design system, Slack Kit.

### Copywriter @ Hello
Jan 2015 – Jan 2017 | San Francisco Bay Area
If it had words, I worked on it. As Hello's sole copywriter, I was responsible for all internal and external content: retail packaging, ad scripts, website layout and content, in-app experiences, and more. Additionally, I created brand guidelines for contributors and partners in order to maintain a consistent style and voice across all channels.

### Support Manager @ Lyft
Jan 2013 – Jan 2014
Managed a 24/7 team of over 35 agents, providing ongoing coaching in both hard and soft skills. Led operational changes in order to maximize efficiency and identify opportunities to increase user education and minimize frustration through design, copy, and marketing changes.

### Risk Operations @ Square
Jan 2011 – Jan 2013
Developed an interview process to build a dedicated team to assist customers undergoing Square’s risk and compliance review process. Wrote new-hire training materials, policy and procedure documentation, and user-facing messaging with an emphasis on clarity and empathy.

### Support @ Square
Jan 2011 – Jan 2012
Implemented an ongoing training program for both new hires and existing agents in order to keep the team up to date on Square’s products and features. Worked closely with engineering and design teams to surface top customer issues, leading to new features and fixes in product updates.


## Contact & Social
- LinkedIn: https://linkedin.com/in/justinseverson
- Portfolio: http://www.justinseverson.com

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Source: https://flows.cv/justinseverson
JSON Resume: https://flows.cv/justinseverson/resume.json
Last updated: 2026-03-25