# Jyoti Chouhan > Senior Product Designer | Design Lead | Enterprise SaaS & B2B Systems | Ex-Amazon | Bay Area Location: San Francisco Bay Area, United States Profile: https://flows.cv/jyotichouhan I am a Senior Product Designer and Design Lead with over a decade of experience building scalable enterprise ecosystems and consumer-facing products. My career is defined by a passion for solving complex architectural challenges, most notably during my 7-year tenure at Amazon, where I led design for multi-modal interfaces across the Fire device family. What I bring to the table: Strategic Impact: I don't just design screens; I drive business value. I spearheaded the Smartflo dashboard redesign, resulting in a 30% increase in task completion speed and 25% higher user satisfaction. Enterprise Expertise: Deep experience in B2B SaaS, specifically in high-stakes environments like VC due diligence (Fact Finders Pro). Inclusive Design: Expert in WCAG 2.1/2.2 accessibility standards, ensuring products are usable by everyone. Leadership: Proven track record of leading global workshops and aligning cross-functional teams (Product, Engineering, Marketing) to deliver cohesive design systems. Work Authorization: Authorized to work in the U.S . No sponsorship required. ## Work Experience ### Sr. UI UX Designer @ Fact Finders Pro Jan 2026 – Present | United States ### Sr. UI UX Designer (Volunteer) @ Fact Finders Pro Jan 2025 – Jan 2025 | Mountain View, California, United States ### Lead UI/UX Designer @ Tata Tele Business Services Jan 2023 – Jan 2024 | Bengaluru Directed the end-to-end redesign of the Smartflo enterprise dashboard, achieving a 30% increase in task completion speed and a 25% lift in user satisfaction. Applied complex data visualization and system-level thinking to simplify enterprise workflows for high-volume business users. Delivered cross-platform responsive designs aligned with WCAG 2.1 standards, improving accessibility and design consistency. ### Design Lead @ Amazon Jan 2022 – Jan 2023 Led end-to-end design for multi-modal interfaces across Fire Tablet and Fire devices, collaborating with global teams in US and EU markets to maintain brand excellence for millions of users. Developed comprehensive brand books and design systems, streamlining the design-to-development handoff and ensuring cross-platform scalability. Spearheaded key team development initiatives, including creating the new hire onboarding program, leading designer training sessions, and launching the "Voice of Employee" project to connect team members with senior leadership. Saved over 12 hours per team member per month by automating repetitive non-design tasks through dashboard enhancements. ### Visual Designer, CST Design & QA - Variable @ Amazon Jan 2019 – Jan 2022 Designed end-to-end visual experiences for high-profile Amazon events such as Prime Day and Black Friday/Cyber Monday, consistently achieving a 97% first-pass quality rate. Successfully completed end-to-end design projects for over 150 customers in diverse industries, including CPG, Automotive, FinServ, and Tech. Reduced the overall design cycle time by 20% by streamlining communication between Tier 3 and Tier 2 execution teams. ### Visual/Production Designer @ Amazon Jan 2016 – Jan 2019 Formed and trained a design team to manage campaign requirements for key EU markets (France, Italy, Spain) and the US. Achieved 100% SLA on rush requests with a 100% First-Pass-Yield (FPY) and zero bugs over a 3.5-year period. Improved content localization efficiency by 35% by delivering scalable templates that supported rapid market expansion. Conducted global design workshops for personal growth and development, collaborating with teams in Costa Rica, Japan, and Bratislava to enhance creativity and cohesion. ### UI/UX designer & Illustrator @ TYMTIX TECHNOLOGIES PRIVATE LIMITED Jan 2015 – Jan 2016 Designed mobile UIs for Bird App and Sensairy, optimizing for iPhone/iPad with flat vector design and intuitive flows. Built iPad-friendly prototypes in InVision for Nor1 web pages, supporting stakeholder testing and refinement. Maintained and updated the company website and created brand-aligned pitch decks and marketing assets. Collaborated with developers and product teams to ensure consistent design delivery across web and mobile platforms. ### User Experience Designer @ Netsmartz Jan 2013 – Jan 2015 Delivered wireframes, prototypes, and high-fidelity UI for B2B software and healthcare products. Conducted user testing and integrated feedback into iterative design improvements. Supported front-end implementation by providing annotated specs and asset libraries. ## Education ### Master of Fine Arts - MFA Visva-Bharati University, Shantiniketan ### Bachelor of Fine Arts - BFA Panjab University ## Contact & Social - LinkedIn: https://linkedin.com/in/90jc - Dribbble: https://dribbble.com/joe90 --- Source: https://flows.cv/jyotichouhan JSON Resume: https://flows.cv/jyotichouhan/resume.json Last updated: 2026-04-13