Working with one of the biggest fintech, in the Health and wellness space on their various loan offerings for providers and consumers.

* Partner with stakeholders to understand small business owners’ needs around paid advertisement and define product roadmap for new Ad management tool with estimated revenue of $13M/year

* Prioritize Ad management tool features, update product backlog with user stories and communicate the priority to cross-functional teams and leadership

* Perform competitor analysis, market research, trend analysis and UX/UI workflow and recommend design solutions to stakeholders and product designers to elevate product functionalities

* Lead team of 4 product designers to translate design ideas into wireframes and prototypes by partnering with developers and Agile teams

* Designed and launched beta version of Ad management tool for small business owners that resulted in increasing web traffic by 86% and sales leads by 167%

* Partner with Product Owner and Ad operations team to implement 54 automation features in existing Ad Campaign Management tool saving 1200 hours/week in Ad management workflow

* Streamlined product design workflow and ready to use templates for 4 designers and 100+ developers that resulted in decreasing development time for feature enhancements by 12%

* Led workshops to create and prioritize product enhancement roadmap by partnering with 6 team leads to elevate customer experience; Featured in podcast as a guest to discuss industry best practices

* Created product roadmap and vision for a dashboard for Ad performance analytics running on video streaming platforms to demonstrate Return on Investment to CTO, clients and investors

* Spearheaded the prioritization, design, and implementation of 14 dashboard features and KPIs by partnering with Agile teams that resulted in bringing around $37M in revenue from 2018-2020

* Streamlined audience targeting workflow for Ad campaigns that resulted in reducing campaign setup time from 40 minutes to 2 minutes