# Jyotsna Gupta > Product Leader | Product Strategy | User Experience | Team Leader | Product Mentor Location: San Francisco Bay Area, United States Profile: https://flows.cv/jyotsnagupta 14+ years of experience in designing, prioritizing, developing and launching innovative products and solutions generating over $50 Million in revenue for companies and clients. Empathizing with end users and finding solutions to elevate customer experience is my superpower! I believe my expertise in UX/UI along with my product design/management background makes a “killer combo” 🎯 My mission is to make using products fun for everyone! 🎯 📈 I love diving deeper to understand the 'WHY" behind any product building or enhancement ideas and "How might we" approach the solution design, with empathy. I also enjoy collaborating with cross-functional teams and stakeholders to strategize product vision. You can listen to my podcast episode on Designwise’s show. Outside of work, I love going on impromptu road trips, decorating and redecorating my house, gardening, and gazing at the stars. 🚗🏡👩🏽‍🌾🌌 📁 What am I Bringing to the Table? Product Management: Product Roadmap Creation, Feature Prioritization, Backlog Management, Competitive Analysis, Market Research, Trend Analysis, User Interviews, UX/UI, Wireframing, Prototyping, Product Design, Product Testing, Product Vision and Strategy, Data Analysis, KPIs, Visual Design, Workflow Creation, Sitemaps, User Personas 🛠Tools: JIRA, Confluence, Trello, Rally, MS Office, Advanced Excel, Adobe Creative Suites, Sketch, Figma, Invision, Balsamiq Want to learn more about how I can contribute to your team/product's vision? Let’s connect! Please message me on LinkedIn. ## Work Experience ### Associate Director, Product @ Method Jan 2024 – Present | San Francisco Bay Area ### Staff Product Manager @ Method Jan 2022 – Jan 2024 | San Francisco Bay Area Working with one of the biggest fintech, in the Health and wellness space on their various loan offerings for providers and consumers. ### Product Manager @ Sinclair Broadcast Group Jan 2021 – Jan 2022 | San Francisco Bay Area * Partner with stakeholders to understand small business owners’ needs around paid advertisement and define product roadmap for new Ad management tool with estimated revenue of $13M/year * Prioritize Ad management tool features, update product backlog with user stories and communicate the priority to cross-functional teams and leadership * Perform competitor analysis, market research, trend analysis and UX/UI workflow and recommend design solutions to stakeholders and product designers to elevate product functionalities * Lead team of 4 product designers to translate design ideas into wireframes and prototypes by partnering with developers and Agile teams ### Product Design Manager @ Sinclair Broadcast Group Jan 2021 – Jan 2021 | San Francisco Bay Area * Designed and launched beta version of Ad management tool for small business owners that resulted in increasing web traffic by 86% and sales leads by 167% * Partner with Product Owner and Ad operations team to implement 54 automation features in existing Ad Campaign Management tool saving 1200 hours/week in Ad management workflow * Streamlined product design workflow and ready to use templates for 4 designers and 100+ developers that resulted in decreasing development time for feature enhancements by 12% * Led workshops to create and prioritize product enhancement roadmap by partnering with 6 team leads to elevate customer experience; Featured in podcast as a guest to discuss industry best practices ### Product Manager @ ZypTV Jan 2017 – Jan 2021 | San Francisco Bay Area * Created product roadmap and vision for a dashboard for Ad performance analytics running on video streaming platforms to demonstrate Return on Investment to CTO, clients and investors * Spearheaded the prioritization, design, and implementation of 14 dashboard features and KPIs by partnering with Agile teams that resulted in bringing around $37M in revenue from 2018-2020 * Streamlined audience targeting workflow for Ad campaigns that resulted in reducing campaign setup time from 40 minutes to 2 minutes ### User Experience Specialist @ ZypTV Jan 2017 – Jan 2021 | San Francisco, California * Automated of the media planning process for 100+ advertisers by using machine learning and business intelligence resulted in reducing turnaround time from 45 minutes to 3 minutes * Led designing and relaunching of the company's website by partnering with marketing lead and developers increasing organic traffic by 68% in 3 months and 98% growth in the lead pipeline * Identified, prioritized, and implemented enhancements on web applications based on user research that resulted in reducing turnaround time for renewing Ad campaigns from 10 minutes to 2 seconds. ### User Experience Design Specialist @ Axxess Jan 2016 – Jan 2016 | Dallas/Fort Worth Area * Re-designed Axxess Home Health portal by streamlining user flows to eliminate customer pain points that resulted in reducing the patient report creation process from 20 minutes to 4 minutes. * Led user research interviews for 16 nurses and 8 doctors to identify pain areas of current Axxess Agencycore workflows and prioritized 3 features to elevate end user experience ### Elearning Specialist @ Sotheby's Institute of Art Jan 2016 – Jan 2016 | Greater New York City Area * Assessed pain areas of incoming students for using the e-learning platform, analyzed user behavior, and implemented 4 user-friendly features that resulted in increasing course completion rate by 17% * Streamlined onboarding process for international students by introducing video captions and language option features that resulted in increasing video completion rate from 67% to 94% ### Design Researcher @ New York Hall of Science Jan 2016 – Jan 2016 * Co-designed the guides for their iPad apps Picture Dots and Playground Physics. * Conducted formative testing and Implementation research with the young kids to develop ipad app guides and tutorials, which resulted in a 58% increase in engagement with the application. * Collaborated with the research department on the project to improve retention rates for kids games. ### Design Faculty @ Amity University U.P.,Lucknow Jan 2010 – Jan 2013 | India * Delivered product design, product development, and design principles courses to 189 undergraduate and 43 graduate students with 99% course compilation and passing rate for 3 years * Organized fashion showcase design projects of 61 design students that resulted in attracting 5K+ audience including aspiring students and 340% increase in college applications the following year ### Product Development Specialist @ Mac Exports ( India) Jan 2008 – Jan 2010 | Gurgaon, India * Created 500+ textile prints and graphics for 20+ clients like Anthropologie, New Look, Indochine, Zara & William Sonoma that resulted in bringing $800K in revenue for Mac Exports . * Performed market research and trend analysis and created product prototypes that resulted in getting production orders worth of $500K just in 15 days ## Education ### Master’s Degree in Digital media design New York University ### B.tech in Fashion and textile design National insititute of fashion techology ## Contact & Social - LinkedIn: https://linkedin.com/in/guptajyotsna - Website: https://dribbble.com/jyotsna_g --- Source: https://flows.cv/jyotsnagupta JSON Resume: https://flows.cv/jyotsnagupta/resume.json Last updated: 2026-04-05