# Kaidi Fan

> Seeking for Product Designer role | Ex - @CVTE | M.S. HCI | Productivity & B2B Tools🌟 | 0-1 Design Builder

Location: San Francisco, California, United States
Profile: https://flows.cv/kaidi

As a product designer with 4 years of full-time experience, I specialize in building 0-1 productivity products, cross-platform (desktop, mobile, interactive whiteboard) design, design systems, usability testing, and data analytics.

## Work Experience
### Product Designer @ Honeydew Design
Jan 2025 – Present | Allen, Texas, United States
Collaborated with early-stage startups to define and design innovative 0→1 products.  

Led the product definition for an AI-powered knowledge discovery tool, transforming initial concepts into effective solutions.  

Delivered high-fidelity prototypes that addressed content overload, enhancing user experience and securing stakeholder buy-in.

### Campus Ambassador @ Indiana University Luddy School of Informatics, Computing, and Engineering
Jan 2024 – Jan 2025 | Bloomington, Indiana, United States
Provide campus tours and share personal experiences to help future students understand academic programs, student life, and opportunities at Luddy.

### Product Designer (Sponsored project) @ Kroger
Jan 2024 – Jan 2024 | Bloomington, Indiana, United States
Conducted extensive user research with Kroger’s design teams to enhance retail supply chain processes. 
 
Delivered a comprehensive blueprint identifying misalignment in user data between Kroger and third-party partners.  

Informed strategic improvements in store-level data accuracy, leading to enhanced operational efficiency.

### Associate Instructor @ Indiana University Luddy School of Informatics, Computing, and Engineering
Jan 2023 – Jan 2024 | Bloomington, Indiana, United States
Coordinated and taught undergraduate course - HCI/INTERACTION DESIGN.

Guided students in improving their user research skills, including user interviews, usability testing, and synthesizing insights.

Provided feedback on assignments and design deliverables, helping students refine their UX thinking and methods.

### UX Designer @ CVTE (Guangzhou Shiyuan Electronics Co., Ltd )
Jan 2021 – Jan 2022 | Guangzhou, Guangdong, China
I led the design of a cross-platform video creation app that helped teachers create online lessons more efficiently and reached over 1 million downloads. 

Working closely with cross-functional teams, I integrated existing interactive modules to avoid redundant development while keeping the overall experience consistent with the brand. 

Before launch, I ran 5+ rounds of Beta testing and continuously refined user workflows, which led to a 150% boost in weekly retention, from 9% to 22.57%.

### UI/UX Designer @ CVTE (Guangzhou Shiyuan Electronics Co., Ltd )
Jan 2019 – Jan 2021 | Guangzhou, Guangdong, China
Led Visual Identity (VI), design system development, and user experience optimization as the core UX designer across two product lines.

First, I designed an IoT platform in charge of the entire UI architecture, interaction design, and user experience strategy while developing a comprehensive design system for the brand. I iterated 13 versions as a core designer, contributing to the generation of 10K+ user license orders worth $1 million in 10 months. 

Second, I optimized the workflow of smart device(smart whiteboard) gesture controls and multi-windows as the feature owner.  Conducted four rounds of feedback-based usability tests, raising the user satisfaction rate increase 19% (from 62% to 81%)

### UI Designer @ ShareCRM
Jan 2018 – Jan 2019 | Shenzhen, Guangdong, China
Collaborated with the design team to build and document ShareCRM’s internal design system, improving design consistency and handoff efficiency.

Gained hands-on experience in CRM product workflows, including lead management, sales tracking, and customer engagement features.


## Education
### Master of Science - MS in Human Computer Interaction
Indiana University Bloomington

### Bachelor's degree in Industrial and Product Design
Shaanxi University of Science and Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/kaidifan0418
- Portfolio: https://kaidi.framer.website/

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Source: https://flows.cv/kaidi
JSON Resume: https://flows.cv/kaidi/resume.json
Last updated: 2026-04-13