Collaborating with architects and lighting designers to bring exceptional lighting solutions to life in the Bay Area.

Class: Communication by Design

Program: MDes, Masters of Human Interaction Design

Lead engagements for Converse, Adobe, and Vitro Architectural Glass

Propelland is a global strategy, design & engineering firm helping companies through digital transformation and uncovering new business opportunities through the lens of sustainability.

• De-risked business strategy resulting in surpassing a $2M sales goal by evangelizing human-centered design and building robust client relationships

• Drove success and solved customer problems by delivering expert guidance to clients, aligning innovation strategy with business strategy

• Lead successful execution of innovation strategies by collaborating with clients to develop future-focused 3- to 5-year roadmaps

• Delivered exceptional project outcomes and consistently exceeded expectations, leading to a 100% repeat business rate from clients

• Achieved maximum impact and results by coaching the project team to prioritize time effectively

• Increased engagement size by 25% through workshops and educational initiatives with clients

• Collaborated with Product to identify strategic opportunity areas for growth by effectively using market research and competitive intelligence

• Streamlined innovation and stage gate processes with a strategic framework resulting in cross-team alignment which saved 10 hours of weekly meetings

• Partnered with an early-stage start-up to launch teledentistry mobile app during COVID-19 to 1.5 million enrollees

• Led cross-functional team in launching digital benefit product to 300,000 enrollees, from concept to back-end technology integration

• Facilitated 200 colleagues in human-centered design workshops and sprints, cutting product cycles, improving satisfaction, and reducing waste

• Managed $65M P&L, from design strategy through global manufacturing and sales, increasing new product sales from 4% to 55%

• Partnered with Sales and Marketing to deliver customer-specific innovation, building an innovation pipeline and increasing brand profitability

• Developed human-centered design process for 50+ innovation colleagues, improving product outcomes and customer satisfaction

• Drove brand strategy, research, customer experiences, and won most innovative product of the year at major trade show