# Kaila L. > UX Content Design @ Google DeepMind Location: San Francisco Bay Area, United States Profile: https://flows.cv/kaila UX content designer drawn to crafting verbal flows that power visual flows. ## Work Experience ### Staff UX Writer & Content Designer @ Google DeepMind Jan 2025 – Present ### Senior Content Designer @ DoorDash Jan 2024 – Jan 2025 Building products for restaurants and businesses to power the future of local commerce ### Senior Content Designer @ Cash App Jan 2022 – Jan 2024 Led UX writing and strategy for all things commerce. Partnered with designers, product managers, researchers, product marketers, and engineers to launch 0-to-1 shopping and payment experiences. Facilitated content systems meetings to develop style guide. ### Instructor @ UX Writers Collective Jan 2021 – Jan 2023 Graded student assignments and support instructional design for certification courses. ### UX Content Designer, Meta FinTech @ Meta Jan 2021 – Jan 2022 Building the future of digital payments and commerce within Meta's financial arm. Served as a UX lead for checkout experiences, which involved establishing a new express checkout platform that integrates the Facebook Pay wallet, offers/rewards, and Web3/NFT features. Drove UX quality initiatives in partnership with product design, research, engineering, data science, and product management. Helped develop a content design system within the broader checkout design system to scale standards and ensure consistency across the family of apps (Facebook, Instagram, WhatsApp, Messenger, Quest, Portal, and Novi). ### UX Content Designer, Facebook Home @ Meta Jan 2019 – Jan 2021 Wrote and tested UI copy for creation experiences across Feed, Reels, and Stories, including end-to-end flows, naming, and product education. Collaborated with product managers, designers, researchers, data scientists, and engineers to build products used by billions of people everyday. Created and implemented content standards to scale work. Organized content experimentation initiatives and advocated for data-driven design. Key launches: - Renaming News Feed to Feed (initiated and drove alignment on overall strategy) - Facebook Reels - Facebook --> IG stories sharing - iOS14 privacy consent flows - Photo layouts ### Freelance Writer, Inside Design @ InVision Jan 2019 – Jan 2022 invisionapp.com/inside-design/author/kailalee/ ### Content Designer @ UC San Diego Library Jan 2015 – Jan 2019 Contributing writer and editor for EXPLORE, the first-ever UC San Diego Library magazine. Develop content strategy across the Library's social media channels for event marketing and original Library content. Help establish brand voice guidelines through managing marketing and social media calendars. Draft blog entries, news releases, event calendar listings, newsletter copy, and other content across media platforms. Monitor the Library's digital presence through tracking various social media metrics. Provide creative input for Library events and exhibits. ### Content Strategist @ Academy – Product Design Studio Jan 2019 – Jan 2019 Served as the UX writer and content strategist for a new website aimed at offering aspiring and experienced designers the opportunity to participate in innovative design challenges. Worked with the founder to solidify overall UX strategy and social media launch plan. Analyzed results of Academy's SEO audit and proposed content recommendations. ### Content Strategist @ University of California, San Diego - The Design Lab Jan 2017 – Jan 2019 Write articles for The Design Lab's newsletter highlighting projects, initiatives, and events. Conduct interviews with community influencers in the design space to craft copy. Lead content development for website and social media. https://designlab.ucsd.edu/#news ### Content Strategy Intern @ Facebook Jan 2018 – Jan 2018 | Menlo Park, CA Wrote interface content for Messenger Kids. Led a content design sprint and published several company-wide articles. Partnered with product design, research, marketing, product management and engineering to shape features. Contributed to evolving content standards through defining product voice and tone. Provided feedback to other content strategists to ensure that content is simple, straightforward and human. ### Campus Ambassador @ Genentech Jan 2017 – Jan 2018 | South San Francisco Lead Genentech presentations for students and faculty. Create events, activities, and opportunities that help students. Collect campus feedback through focus groups, surveys, and individual interviews. Work with professionals at Genentech to promote unique company opportunities. Participate in conference calls, team trainings, and regularly scheduled team meetings. ### Strategic Innovation Intern @ Genentech Jan 2017 – Jan 2017 | South San Francisco Launched campus-wide ambassador program within the commuter services department serving and impacting over 13,000+ individual boardings a day. Built infrastructure for the program through collaborating with Operations Team. Recruited and onboarded 30+ ambassadors to kickstart the program and serve as representatives and liaisons between the Operations Team and riders for their respective commuter routes to drive the continuous improvement of the commuter experience. Led creation and production of seven-part series to be displayed on commuter vehicles and showcased on various company-wide media channels. Wrote script and recruited employees to participate. ### Content Developer Intern @ Genentech Jan 2016 – Jan 2016 | South San Francisco, California Utilized HTML, CSS, and WordPress to design, prototype, and build new responsive website for Corporate Services Department. Conducted user interviews and facilitated usability testing to discover key user insights to drive design decisions. Reviewed current on campus BikeShare program including benefits, bottlenecks, and overall user experience. Launched pilot program with a group of BikeShare power users to explore potential vendors. Engaged with Legal, Workplace Effectiveness (WE), Risk Management, and Environmental, Health and Safety (EHS) departments to determine best fit for the campus. Compiled research and data and provided a comprehensive recommendation to senior management for the future direction of the program. Developed script and led production of etiquette video to display on the GenenBuses, the fleet of luxury commuter buses with increasingly high ridership (1.2 million boardings in 2015). Interviewed Operations team to confirm and document issues to be addressed. Determined concept and design of the video. ### Product Design Intern @ Duck Duck Moose Jan 2015 – Jan 2015 Duck Duck Moose, a subsidiary of Khan Academy, designs and creates award-winning educational apps for children (http://www.duckduckmoose.com/). Assisted in launching game-changing children's app through contributing to the production of various in-app challenges and content using the Adobe Creative Suite (Photoshop, Illustrator). ## Education ### BS in Cognitive Science - Human-Computer Interaction, Minors: Marketing & Design UC San Diego ## Contact & Social - LinkedIn: https://linkedin.com/in/kailatlee --- Source: https://flows.cv/kaila JSON Resume: https://flows.cv/kaila/resume.json Last updated: 2026-04-13