• Lead designer on 0→1 new lending product, collaborated with XFN to conduct competitive analysis + lead design application and servicing experience, drove $1M in loans signed within 2 months of launch

• Redesigned application flow, led to 21% lift in loan signed and 94% ease-of-use score for users

• Led checkout funnel redesign and platform migration, creating 16% increase in loans signed

• Contributed net new UI components to design system

• Re-designed mobile and desktop loan selection experience, led to 9.9% increase in loans signed.

• Designed cosigner re-invite / reminder feature, drove 40% increase in cosigned applications submitted

• A/B tests to optimize checkout funnel, leading to 11% increase (approx. $10MM) in loans signed

• Created survey, collecting 200+ responses to assess market opportunity for new product feature

• Designed 2 in-the-funnel experiments exposed to 1800+ customers refinancing student loans

• Designed and A/B tested homepage for users to check their existing loans and provided more personalized resources

• Conducted qualitative UX interviews with 25+ cross-functional stakeholders on internal tool software

• Selected and rolled out new internal tools platform to 110+ global team members

• Project manager for digital and visual design deliverables

• Worked with digital and marketing teams to create more effective design requests intake process

• Designed survey sent to global marketing teams to evaluate annual usage of visual assets