Built Wooffy from concept to launch—leading user research, prototyping, manufacturing, and go-to-market execution to bring a design-forward pet furniture brand to life.

https://thewooffy.com/

• Led the end-to-end design of Mushroom’s mobile app from concept to launch, building the product from 0 to 1.

• Conducted user research and competitive analysis to define core user needs and product opportunities.

• Designed information architecture, user flows, wireframes, and high-fidelity UI in Figma, ensuring a seamless experience across iOS and Android.

• Collaborated closely with product managers and engineers to align requirements, validate feasibility, and deliver a polished first version of the app.

• Established the initial design system, setting the foundation for scalability and consistency as the product grew.

Led over 100 end-to-end design projects from strategy to launch with the cross-function team, ensuring shipment of meaningful and quality experiences within Product discovery, Growth, and User experience.

Key Accomplishments:

• Led the "Grocery Bundle Design" from concept to launch with the cross-function team in one day to help the company eliminate product shortages at the beginning of COVID-19 to achieve 500% YoY revenue growth.

• Led the "Multi-ethnic Storefront Design" from ideation, user research, persona, user flow, wireframe, and user testing to final deliverables to help the company expand from a single ethnic group of users to multi-ethnic users, from 3 million to 5 million. This design was recognized in Fast Company's 2021 Innovation by Design Awards.

• Led end-to-end "Mail Order Design" from idea to life and collaborated with the PM, engineering, and operations to help the company expand the business from regional to national and drive 50% YoY revenue growth.

• Created a design system for the entire product consistency.

• Collaborated with the PM, engineers, and marketing team to conduct user research, distilled insights, and improve existing features;

• Designed UX flows, wireframes, visual interfaces, prototypes, and design assets required to develop;

• Created design system including color palette, layout, typography, and components;